West Cary Group, a leading marketing, advertising and technology firm headquartered in Richmond, Virginia, was recently awarded a two-year contract with the Virginia Community College System (VCCS). This full-service collaboration includes campaign development, performance reporting, and community engagement for the public university system’s 23 colleges.
“As a vital force in developing Virgina’s talent pipeline, VCCS is pivotal in shaping the Commonwealth’s future,” said Moses Foster, president and CEO of West Cary Group. “To contribute to a mission that empowers learners and strengthens communities across the Commonwealth is incredibly meaningful. Our team is proud to bring bold creative and data-driven strategy to a partnership that directly impacts the success of our home state.”
VCCS serves more than 230,000 students annually and accounts for nearly half of all public undergraduates in Virginia. It is committed to expanding access to innovative, career-building programs that change lives, sustain families, and power the long-term economic vitality of the state.
This is the latest client to leverage West Cary Group’s proven expertise in higher education. Last year, the agency secured a two-year marketing services and creative strategy contract with the University of Virginia. Additional clients that provide essential services to the public include the Virginia Department of Health, the Virginia Department of Social Services, Alexandria Renew Enterprises, the Philadelphia Water Department, Richmond International Airport, and more.
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