OUTFRONT Media Inc. (NYSE: OUT) today announced that its Board of Directors has appointed Nick Brien as Chief Executive Officer, effective immediately. Brien, who has served as Interim CEO since February 2025, will continue as a member of the Board. The Company has also added two highly respected industry leaders to its Board of Directors: Michael Barrett, CEO of Magnite, and Nicolle Pangis, Vice President of Netflix Advertising, North America. These additions further strengthen OUTFRONT’s leadership and governance at a pivotal time for the Company as it accelerates its digital transformation and modernization.
“Since stepping into the interim CEO role, Nick has brought strong leadership, focus, and momentum to OUTFRONT. With his deep industry knowledge and proven track record, we’re confident he is the right leader to accelerate the Company’s growth and transformation,” said Michael Dominguez, Chairman of the Board. “The addition of Nicolle and Michael further enhances our Board’s expertise and ensures OUTFRONT has the strategic guidance needed to deliver sustainable growth for our shareholders.”
With over four decades of global experience in advertising, media, and digital marketing, Nick Brien is recognized for transforming organizations and delivering results for the world’s largest brands.
“I’m honored to lead OUTFRONT Media into its next chapter of growth and innovation, as we strengthen our role as a valuable partner to the world’s leading brands and agencies,” said Brien. “Throughout my career, I’ve respected the unskippable power of out-of-home to fuel brand growth and spark cultural moments. In an advertising landscape dominated by online video, I believe in-real-life interactions are more essential than ever to building consumer trust and creating human engagement. Guided by this vision, OUTFRONT is modernizing its operations and investing in new technology to unlock growth and create lasting shareholder value.”
In addition to serving on OUTFRONT’s Board of Directors, Brien has led several of the industry’s most influential agencies, including Dentsu, McCann, and IPG Mediabrands, partnering with marketers such as Microsoft, Intel, General Motors, L’Oreal, Procter & Gamble, and American Express. He brings critical adtech expertise from his tenure as CEO of Amobee, where he advanced data-driven solutions bridging the TV and digital worlds. Brien has also held leadership roles at Hearst, iCrossing, Leo Burnett, Arc Worldwide, and Starcom Mediavest Group, cementing his reputation as a pioneer of integrated, full-funnel marketing across creative, media, technology, and data.
Board Expansion
The addition of Nicolle Pangis and Michael Barrett brings OUTFRONT critical expertise across both the demand and supply sides of media. Pangis, Vice President of Netflix Advertising, brings deep experience in adtech, data driven media, and programmatic from her roles at Xaxis and GroupM, along with leading Netflix’s advertising business across North America. Barrett, CEO of Magnite, leads the largest independent sell-side advertising platform in CTV, video, and display, with expertise in scaling marketplaces and integrating customer and publisher data.
Together, Pangis and Barrett will provide strategic guidance across several critical areas, such as integrating OOH inventory within centralized agency planning systems, optimizing sales processes, and accelerating digitization. Their expertise in programmatic platforms, advertising technology, and data-driven media strategies will be invaluable as OUTFRONT expands its agency partnerships, deepens its client engagement, and establishes new data and technology partnerships to drive long-term growth opportunities.
These leadership and Board updates build on the organizational changes led by Brien earlier this year, including the hiring of Jim Norton as Chief Revenue Officer, Enterprise, and the appointment of Mark Bonanni as Chief Revenue Officer, Commercial. These appointments were made in conjunction with the formation of two distinct sales organizations designed to bring sharper focus and delivery for advertisers nationwide. In addition, Brad Alperin was hired as Head of Brand Solutions, elevating OUTFRONT’s creative and integrated offerings across both groups. Collectively, these moves align leadership talent and Board oversight to accelerate transformation, strengthen client impact, and deliver long-term shareholder value.
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