In a recent episode of the Disruption Interruption podcast, Bill Lederer, CEO of MADTECH.AI, reveals how AI and automation are revolutionizing marketing analytics. He explains that by unifying fragmented data and eliminating inefficiencies, brands can achieve significant savings and make smarter, faster decisions, turning data into a powerful asset rather than an underutilized resource.
With 87% of marketers stating that data is their company’s most under-utilized asset, the pressure to turn information into actionable strategy has never been higher. (1) The U.S. marketing analytics market is fiercely competitive and projected to reach $9.56 billion by 2030, yet many businesses struggle with disconnected, unusable data. (2) In a recentepisode of the Disruption Interruption podcast, host Karla Jo Helms (KJ) sat down with Bill Lederer, Founder and CEO of MADTECH.AI, to discuss how his company is pioneering marketing decision intelligence to solve this critical challenge. Lederer shared how AI-powered platforms can transform messy data into a strategic advantage. “The time compression in order to be able to do anything—to learn, to fix, to improve—it’s a qualitative difference. The speed with which everything is able to be done now… it’s dramatic. If you’re not leveraging this, you’re already behind.”
The Problem with Modern Marketing Data
For years, marketers have operated under the assumption that more data leads to better insights. However, the reality is often the opposite. Most marketing data is fragmented across various platforms, siloed in different departments, and plagued by inconsistencies, rendering it nearly useless for timely decision-making. This “garbage in, garbage out” scenario forces teams to rely on manual, time-consuming processes that fail to uncover critical opportunities or prevent wasted ad spend.
Lederer explained that this data chaos is a foundational issue. “There’s an awful lot of data that is disconnected, siloed, unusable. It doesn’t allow us to make good decisions,” he noted. This problem is compounded by high industry turnover and systems that aren’t designed for continuous, real-time analysis, leaving marketers unable to identify when and where their strategies are failing until it’s too late.
The traditional approach to data management requires large teams of specialists, from data engineers to marketing scientists, just to handle the basic tasks of cleaning and organizing information. According to Lederer, this labor-intensive model is no longer sustainable. “Most of how you’re going to spend is going to be in error,” he stated, highlighting the immense inefficiency built into the current marketing ecosystem.
MADTECH.AI: The “Swiss Army Knife” for Marketing Intelligence
MADTECH.AI is addressing these challenges head-on by offering a unified, AI-driven platform that automates the entire data pipeline. By integrating data unification, visualization, and predictive analytics into a single “multi-tool,” the platform empowers marketing teams to move from reactive analysis to proactive, intelligent action. This shift not only saves money but fundamentally changes how strategies are developed and executed.
“The good news is that it’s now possible to automate data pipelines and transformations without the intensity of data engineering,” Lederer explained. “A lot of that work can now be automated and done by people who don’t do this as their primary job. That’s a great source of savings.” This automation frees up teams to focus on high-value strategic initiatives rather than getting bogged down in data wrangling.
MADTECH.AI harnesses the power of AI to deliver predictive insights and real-time recommendations, enabling marketers to optimize campaigns instantly while clearly demonstrating ROI. When it comes to adopting AI, Lederer offers practical advice: “Just as you approach marketing with a test-and-learn mindset, apply the same to technology and data. Don’t hesitate to experiment, but be a bit skeptical if you have a business partner that’s forcing you to be all in without giving things a try first.”
Links
Disrupting AdTech Waste: How to Stop Burning Budget and Start Making Smart Moves, with Bill Lederer
LinkedIn: https://www.linkedin.com/in/billederer/
Company Websites: MadTech.AI
Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
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