Novatize, a firm specializing in unified commerce and B2B commerce, announces the launch of SPINE, a turnkey accelerator that simplifies Shopify implementation for manufacturers, distributors, and wholesalers operating in complex B2B environments. SPINE enables these companies to meet growing buyer expectations—without the burden of a custom architecture or heavy internal resources.
Today, 90% of B2B buyers are ready to switch suppliers for a better online experience, and 83% prefer placing orders and making payments digitally. With SPINE, businesses can meet this demand more easily by leveraging Shopify’s power through a B2B-ready solution.
SPINE includes:
- Pre-built features for complex B2B needs: real-time ERP fetched pricing, account-based purchasing, multi-user access, and ERP integrations
- Streamlined workflows for approvals, quotes, and shipping rules
- Faster deployment with less risk and greater ROI
“We built SPINE to bridge the gap between Shopify’s retail roots and the operational complexity of B2B,” says Pierre-Olivier Brassard, VP Technology at Novatize. “It’s about making modern commerce accessible — not just to tech-savvy DTC brands, but to the manufacturers, distributors and wholesalers driving North America’s supply chains.”
Transforming the Buying Experience
SPINE is already helping companies transition from legacy systems or fragmented tech stacks to a unified, customer-centric commerce experience on Shopify. By standardizing critical B2B functions and simplifying integrations, Novatize ensures that organizations can deliver intuitive, modern buying journeys faster.
Discover SPINE at https://novatize.com/en-us/spineÂ
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