Veteran revenue leader joins amid Digital Remedy’s accelerating omnichannel momentum
Digital Remedy, a programmatic media partner for brands and agencies, today announced the appointment of Matthew Fanelli as Chief Revenue Officer (CRO). In this role, Fanelli will oversee the company’s commercial strategy, revenue operations, and go-to-market execution as Digital Remedy continues to expand its performance-driven platform and deepen client partnerships.
As media ecosystems grow more fragmented, Digital Remedy is focused on unifying performance intelligence across channels – moving beyond siloed, post-campaign reporting toward always-on measurement tied directly to business outcomes. The company’s platform is designed to give brands and agencies a holistic view of performance across an increasingly complex media mix.
Fanelli brings more than 20 years of experience in digital advertising, with expertise across programmatic media, data strategy, and performance marketing. As CRO, he will align sales, client strategy, and partnerships to expand Digital Remedy’s performance-first approach – helping marketers drive greater accountability, transparency, and measurable ROI across channels, and scale its commercial growth across key verticals.
“Matt brings the exact combination of leadership, market knowledge, and execution focus that we need at this stage,” said Martin Kristiseter, CEO of Digital Remedy. “As performance expectations rise and media environments become more complex, our clients need a partner that can unify strategy, activation, and measurement in real time. Matt’s leadership strengthens our ability to deliver that clarity and expand our performance-first approach across the market.”
Digital Remedy has built a DSP-agnostic performance platform designed to unify measurement across programmatic, social, online video, and search. By delivering a single, integrated view of performance, the platform supports real-time optimization and privacy-compliant measurement decisions tied to real business outcomes – not isolated channel metrics.
“Performance is no longer optional, it’s the expectation,” added Fanelli. “Digital Remedy offers a unified performance approach that helps marketers understand what’s driving outcomes and act on those insights across channels. My focus is on scaling that value through stronger partnerships and focused go-to-market execution.”
Prior to joining Digital Remedy, Fanelli served as Senior Vice President of Sales at Media Now Interactive (formerly MNI Targeted Media), where he led revenue initiatives supporting data-driven advertising solutions and helped expand the company’s Local Ad Focus Network. Earlier in his career, he held senior digital leadership roles responsible for shaping digital strategy, developing targeted advertising solutions, managing publisher relationships, and partnering closely with national agencies to support scalable, multi-market media programs.
To learn more about Digital Remedy, visit www.digitalremedy.com
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