Iconic retailer will leverage Amperity’s Customer Data Cloud to deliver more personalized, retention-focused experiences
L.L.Bean, Inc., the iconic outdoor lifestyle retailer, has selected Amperity to power a new era of personalization across customer experiences.
With Amperity, L.L.Bean will use deeper insights to grow loyalty and brand affinity. Teams will be empowered to better understand customers, respond faster, and deliver the right experiences. The partnership will replace outdated systems, streamline workflows, and ensure every customer interaction is relevant and timely.
“At L.L.Bean, we pride ourselves on creating experiences that inspire people to get outside,” said Emily Elting, director of insights & analytics at L.L.Bean. “By partnering with Amperity, we can better understand our customers’ needs, act on insights in real time, and ensure every interaction reflects the quality and craftsmanship our brand is known for.”
Amperity will enable L.L.Bean to:
- Unify inputs into a single, accurate view accessible to the teams that need it
- Use predictive insights to deliver timely, relevant interactions and content that customers value
- Orchestrate personalized journeys across multiple channels
Multi-channel activations include email, direct mail, web personalization, loyalty marketing, and catalogs.
“L.L.Bean has always set a high bar for how they show up for their customers,” said Rob Ferguson, CRO of Amperity. “With Amperity, they can recognize customers wherever they engage and deliver personalized experiences that feel consistent, relevant, and timely across every channel.”
