Terminus, leaders of the account-based transformation, today announced enterprise tech veteran Gavin Dimmock as its Vice President and GM of EMEA. Dimmock will lead the company’s international expansion efforts as demand for Terminus’ leading go-to-market platform continues to accelerate.
Dimmock brings more than 25 years of experience in scaling enterprise tech companies in the EMEA market to Terminus. Prior to Terminus, he most recently helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK.
Dimmock will be responsible for the opening and operations of Terminus’ first international office in London, hiring, scaling the company’s enterprise customer base, and supporting its growing partnership network.
“Progressive marketing and revenue leaders are increasingly moving to full-funnel ABM to help support and drive their overall customer acquisition, account expansion, and retention strategies. ABM is so much more than marketing; it’s how go-to-market teams work together to drive long-term revenue growth, and Terminus is building the most complete platform available,” said Gavin Dimmock, GM of EMEA at Terminus. “With our international expansion, Terminus is now positioned to help even more companies rapidly improve how they go to market to drive exceptional customer experiences. This is a world-class team I’m honored to be part of as we scale internationally.”
With Terminus, EMEA go-to-market teams have the access and ability to target millions of companies internationally. The Terminus Engagement Hub offers best in class contextual targeting translated into over 40 different languages, and the updated Terminus and LinkedIn Marketing Solutions integration means Terminus customers can reach and engage target accounts in one B2B’s best performing channels.
Terminus is a recognized leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. Terminus received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Additionally, in a report commissioned by Terminus and conducted by Forrester Consulting, The Total Economic Impact™ of the Terminus Account-Based Marketing Solution, which found Terminus customers can realize a 313 percent three-year return on investment.
“The Terminus platform powers our enterprise go-to-market strategy in EMEA,” said Ken Mafli, ABM Manager at Foundry. “Terminus’ tools not only help us reach a highly targeted audience but help us execute a full-funnel approach to our marketing efforts — putting our marketing spend where it is needed most.”
“Our ABM approach has evolved into an essential element of our larger go to market strategy and is showing a very strong ROI. The Terminus platform has been key for this success,” said Roel Haanappel, Director of Digital Growth at Unit4. “We can deliver better personalized messaging at the right time to our target accounts easily, resulting in significantly more opportunities created while also improving deal velocity.”
Following its new integration with LinkedIn Marketing Solutions, Terminus continues to release new innovations for optimizing ABM strategies. Today, the company rolled out new features to improve the overall Terminus Chat experience and streamline Web Experiences within the Terminus Engagement Hub including:
- The Terminus Chat dashboard has been overhauled to better display how chat is influencing pipeline month-over-month, including trending data.
- Terminus now provides embedded website personalization, allowing customers to greet visiting accounts by name on any page.
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