Advertima, the category-defining leader of In-store Audience Intelligence, Adtrac, the campaign orchestration platform for DOOH and In-store Media, and PADS4, the modular software platform for Digital Signage, today announced a strategic partnership to bring online-like performance media capabilities to In-store Retail Media.
The partnership enables PADS4-powered screen networks to support audience-based, impression-driven ad delivery, allowing retailers, venue operators, and media owners to activate in-store media with the same performance logic that defines digital channels. By combining PADS4’s enterprise-grade platform with Advertima’s Audience AI and Adtrac’s real-time orchestration, in-store screens evolve into scalable, measurable, and monetizable media assets while continuing to support a wide range of content-driven communication use cases.
PADS4 powers complex, data-driven visual communication across retail stores, shopping centers, transportation hubs, and other shopping environments worldwide. Through this collaboration, PADS4 customers can layer real-time audience intelligence onto their existing screen networks, enabling retailers to deliver on-target in-store advertising based on the audiences actually present, without disrupting current deployments or operational workflows.
Advertima’s sensor-based Audience AI adds the audience intelligence layer that enables this. Using privacy-by-design 3D computer vision and edge-based AI, Advertima translates physical audience presence into anonymous, addressable audience segments in real time. These segments can be used to trigger, prioritize, and measure ad delivery at the moment of exposure, enabling real-time segmentation, addressability, and audience-level reporting.
This intelligence is predictively and dynamically orchestrated by Adtrac. Rather than treating in-store inventory as fixed loops or static slots, Adtrac manages inventory dynamically as 3,600 seconds of screen time per hour, which can be flexibly reserved, allocated, and optimized in real time based on audience presence, campaign objectives, and delivery commitments. This approach allows traditional loop-based and modern audience-based, impression-driven campaigns to coexist on the same screens within a unified setup. This enables In-store Retail Media Network owners to transition to CPM-based impression sales without jeopardizing their existing loop-based revenue streams.
Together, the three companies enable PADS4 customers to enhance their in-store media proposition with audience-based delivery, real-time targeting, and performance-grade measurement aligned with digital media standards. Strategically, the partnership reflects the convergence of digital signage, Retail Media, and performance advertising, enabling screen networks to function as unified, scalable media ecosystems that attract brand and media budgets alongside existing trade and shopper use cases.
Advertima and Adtrac will present the partnership together with PADS4 at Integrated Systems Europe (ISE) 2026 in Barcelona, where the integrated solution will be showcased live at the PADS4 booth, demonstrating how audience intelligence and real-time orchestration extend the capabilities of PADS4-powered screen networks.
