Byron Allen’s Allen Media Group (AMG) proudly announces the hiring of Matthew Lipson to the new position of Executive Vice President of Marketing for Digital Platforms and Content. In this new position, Lipson will oversee marketing strategies, creative development, social media, paid media, and optimization for all AMG digital television networks, motion pictures, content, and digital streaming platforms, including Sports.TV, theGrio, HBCU GO, and Comedy.TV, as well as AMG‘s digital distribution division for movies, Freestyle Digital Media. Lipson is based at the AMG headquarters in Los Angeles.
Matthew Lipson recently served as Executive Vice President, Marketing and Digital at 101 Studios and Sports Illustrated Studios where he oversaw marketing and digital strategy for all film, television, and audio releases. Prior to that, Lipson served as Senior Vice President, Digital Marketing at Open Road Films and the NBC/Universal specialty-film division, Focus Features. Prior to that, Lipson was Vice President, Client Strategy at world-renowned marketing and advertising agency Big Spaceship, where he led strategy and client engagement and oversaw award-winning marketing and digital campaigns for global brands such as: Chobani, BMW, Hewlett-Packard, SONOS and Crayola. Matthew has a bachelor’s degree from Colgate University.
“Veteran marketing executive Matthew Lipson is an integral and highly-valuable addition to our Allen Media Group family,” said Byron Allen, Founder, Chairman, and CEO of Allen Media Group. “Matt’s extensive digital marketing experience makes him the ideal executive team leader as we continue to expand our digital footprint across all our Allen Media Group streaming platforms and positioning us to maximize our new global partnership with Google.”
“I’m very excited to join the Allen Media Group team as Byron Allen continues to expand his already sizeable investments in digital products, technologies, content, and direct-to-consumer platforms,” said Matthew Lipson, Allen Media Group’s Executive Vice President of Marketing for Digital Platforms and Content.