The Amazon Signage Stick is a brand new device, designed to make digital signage more accessible to more businesses around the world. The Signage Stick brings the familiar form of the Fire TV stick, but with the entertainment elements stripped out and digital signage software pre-loaded. This effectively means that business owners can now launch their digital signage right out of the box – whether that’s displaying digital menu boards in coffee shops or improving employee messaging noticeboards.
Especially those looking at improving their digital signage networks, or planning their first foray into the space.
As Mark McDermott, CEO of ScreenCloud says, “The Amazon Fire TV stick was popular with customers big and small, but this was a tool that was made for entertainment. So, as the digital signage industry has developed, and the Fire TV stick also progressed, it became less and less of a good fit for those looking to setup their signage networks.
“One of the main selling points of the original Fire TV stick was always the price point. With the new Signage Stick, Amazon have kept the familiar form factor, which is great. But they’ve also streamlined the device itself ensuring that it runs better and boots straight to the signage software, rather than their splash screen. In addition, they’ve kept the price point low, which will help people looking for an affordable tool to start running digital signage.”
Many companies have content that they would like to display on a screen to clients, customers of their internal team, whether it’s a simple company message, a menu or a promotional video. However, there are a number of issues that they face when trying to get this content to display correctly. Devices occasionally struggle to connect to the screen, and content can sometimes glitch or fail to stream.
Mark McDermott adds: “We started building on top of the Fire operating system way back in 2015, so we’ve become experts at working with Amazon and the Firestick. With ScreenCloud and the Amazon Signage Stick, we believe that we don’t just offer better security features and better control over your content; but we’re adding peace of mind and confidence in performance to the list of benefits too”.
ScreenCloud is one of the digital signage tools which come pre-loaded on the Amazon Signage Stick.
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