Optimization, Personalization & Testing

Antuit.ai Expert Leads Personalization in the Digital Age Session

Anthony Wintheiser provides insights into how AI helps companies better understand and market to individual consumers in relevant ways that drive business growth.
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Anthony Wintheiser, Senior Vice President of Personalization at antuit.ai, a Goldman Sachs company and leader in SaaS AI solutions for forecasting, merchandising, pricing and personalization, is speaking this week at NVIDIA’s GPU Technology Conference (GTC). GTC is a digital event for developers, researchers, engineers and innovators looking to enhance their skills, exchange ideas and gain a deeper understanding of how AI will transform their work.

Wintheiser is leading a session titled “Learn How Personalized Marketing is Advancing in Today’s Digital Era,” which will be held online at 1pm PT on October 7, 2020. The presentation showcases how the bleeding edge of one-to-one personalization has evolved with the latest advances in data science, cloud technology and computing power, as well as what the future holds. Wintheiser will also highlight recent breakthroughs in decisioning, as well as the data science and technology that enables it, and specific applications that are on the horizon with these new technologies.

“This session is relevant to a technical audience interested in accelerated data science, cloud technologies and developer tools, as well as a business audience interested in marketing, customer relationship management, loyalty and analytics. The information I’m sharing will help managers understand how AI is changing the world of personalization and how to take advantage of these innovations,” said Wintheiser.

Wintheiser is responsible for product management and delivery for the antuit.ai personalization solution and has a long history of working with Fortune 500 companies on big data analytics and marketing attribution measurement projects. Prior to antuit.ai, he was with Nielsen in consumer and media roles, including leading client consulting for Nielsen’s big data single-source precision targeting and measurement business. He has spoken at media and marketing conferences and has authored several pending patents. Wintheiser holds an M.B.A. from Kellogg School of Management in Illinois and a B.S. from Cass Business School in London, England.

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