Customer Data Platform

CDP Leader QuickPivot Enhances Cross-Channel Campaign Management

Vericast brands, QuickPivot and Direct Mail Manager, collaborate to enable personalized, multichannel marketing from the QuickPivot customer data platform
customer data platform

QuickPivot, the premier customer data platform for multichannel brands, and Direct Mail Manager, a software platform that automates the creation and delivery of personalized postcards, today announced a new integration that enables marketers to send on-demand, personalized print postcards to customers directly from the QuickPivot customer data platform (CDP). The two organizations have worked closely to leverage assets within the Vericast portfolio to deliver this unique solution to clients.

“This powerful partnership between the QuickPivot and Direct Mail Manager brands enables marketers to incorporate highly personalized direct-mail programs into their cross-channel marketing strategies,” says Paul Mandeville, chief product officer at QuickPivot. “Many of our clients use QuickPivot to power their catalog programs, but there has been a desire for a more agile direct-mail option. This collaboration within the Vericast businesses answers the call.”

QuickPivot is the only customer data platform with a native integration with Direct Mail Manager. Unlike a CRM or marketing automation technology platform, the QuickPivot CDP securely stores all of a brand’s relevant first-party demographic, behavioral and transactional data. This enables marketers to make more strategic decisions when it comes to segmentation and personalization. Now, QuickPivot users can build multi-touch marketing campaigns that seamlessly move between e-mail and direct mail, making it ideal for re-targeting and re-engagement campaigns.

Additional benefits of the solution include:

  • Personalized creative: Clients can pull information from any data attribute within a QuickPivot instance and insert directly onto the postcard creative.
  • Timely Outreach: Each postcard is custom printed and mailed in 48 hours or less.
  • Automated programs: Build a multi-touch marketing campaign directly in the QuickPivot CDP, choose an audience, and push it live. The campaign will autonomously queue, personalize and send the postcards.
  • Ultimate data confidence: All customer data that is stored in the QuickPivot platform is passed through QuickPivot’s proprietary data refinery to enable the highest level of data quality. Contacts that are selected to receive a post card through the Direct Mail Manger integration are address-verified again to ensure the highest levels of deliverability.

“Direct Mail Manager enables marketers to target, send, and track direct mail the same way they manage e-mail campaigns,” says Liam Oliver, General Manager of Direct Mail Manager. “With the QuickPivot CDP, brands can aggregate and securely store a significant amount of their customers’ demographic, behavioral and purchase data, which allows nearly limitless options for campaign segmentation and personalization.”

QuickPivot’s CDP has top-tier data management, campaign orchestration and message activation capabilities, making it seamless and straightforward to setup and run a multi-channel marketing campaign. Unlike other customer data platforms, not only does QuickPivot provide the highest level of data quality, it offers native messaging capabilities across e-mail, mobile and print channels enabling marketers to maximize engagement with their customers.

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