UK-based marketplace software startup MeasureMatch has launched an expansion of its digital transformation services categories in response to customer demand that has been reaching well beyond the platform’s original focus on marketing, commerce, customer experience and analytics business needs.
This expansion of services categories builds on MeasureMatch’s three core clusters of services regularly sought after by its customers.
- CRM & Marketing Automation
MeasureMatch’s largest professional services category, CRM & Marketing Automation, serves the requirements of business leaders who have adopted systems like Salesforce, HubSpot, Freshsales, Intercom, Zoho and related, but need extra expertise to execute advanced configurations, integrations and to create greater insight from the vast volumes of data collected.
- Data Visualization, Analytics & Business Intelligence
Another popular and growing category, MeasureMatch is seeing businesses globally are attempting to use products like Google Data Studio, Microsoft’s Power BI, plus Salesforce’s Tableau and Datorama, but these systems are developing more quickly than internal skills and capabilities or there are simply too few people to do the work.
- Product & Customer Experience Analytics
The appetite for understanding marketing investment performance, attributable customer journeys and product usability is rapidly growing through solutions including Amplitude, Mixpanel, FullStory, Google Analytics, Segment and many more.
“Despite the lofty associations, digital transformation is real and happening on both a micro and macro level across all types, shapes and sizes of organizations globally. The core clusters of services we’ve seen emerge over the past 18 months have served as valuable bellwethers for the current category expansion, which opens up exciting new areas of value for clients, for service providers and for the SaaS and enterprise software vendors underpinning digital transformation initiatives,” noted James Sandoval, MeasureMatch Founder & CEO.
Remaining aligned to its systems and data professional services focus, the MeasureMatch marketplace platform now includes these new categories of professional services:
- Business Consulting
Service providers are booked for a full range of digital transformation work, from advisory and execution, including technology & data strategy, product development, process automation, business models and more.
- Cloud Platforms
Including services to advance the use of Google Cloud, Amazon AWS, Microsoft Azure, IBM, Alibaba, VMware, SAP, amongst others.
- Media Investment Management
Centrally focused on display, social, search marketing services.
- Sales, Marketing & Customer Service
Helping businesses to do more with Salesforce, HubSpot, Freshsales, Intercom, Zoho, plus Pipedrive, Microsoft Dynamics, Copper, Marketo, Emarsys and more.
- Data Management, Visualization & BI
An enormous category spanning ETL using Fivetran, Matillion and Visokio’s Omniscope; dashboard builds using Google’s Data Studio, Microsoft’s Power BI and Saleforce’s Tableau; robotic process automation via Zapier, Integromat, amongst others; CDP advancements using Tealium, Segment; and, cloud data warehouses using Qubole, Snowflake, CockroachDB and others.
- Machine Learning & AI
Service providers in the MeasureMatch network walk the talk for clients using Squark, Dataiku, DataRobot, Databricks, IBM Watson, Google Cloud, Amazon AWS and Microsoft Azure.
- CX, UX & Product Analytics
Areas of focus include: Unbounce, FullStory, Decibel, Heap, Amplitude, Google Analytics, Mixpanel, Adobe Analytics, Matomo and much more.
Another very big services category including: BigCommerce, WooCommerce, IBM Websphere, Adobe Magento, Salesforce Commerce Cloud, SAP Hybris, Spryker, Oro Commerce and so many more.
And, four additional major new categories that are expected to grow exponentially quarter over quarter into 2021 are:
- Software Development
- Communications & Collaboration
“With thousands of service providers spread across hundreds of talent marketplace platforms, we recognize finding a trusted, reliable, high-quality partner can be a complex, time-consuming process for organizations in need of trusted, high value services. With its focus on enterprise systems and data professional services, combined with the team’s active engagement and customer service throughout the proposal and engagement process, MeasureMatch is a best-in-class partner for service providers seeking efficient methods to connect with qualified, new customers and revenue opportunities”, noted Jerelle Gainey, Founder and Principal Data Architect of Atlanta-based PowerHouse, a Microsoft consultancy partner providing Power BI, Azure and Power Platform professional services.
Complementing the expansion of MeasureMatch’s professional services categories is MeasureMatch’s Partner Hubs programme for SaaS and enterprise software vendors to grow and deepen service provider relationships. Learn more about Partner Hubs here.
“Every business on earth, most of which are small or in the mid market, is either trying to advance digital customer experience and data management capabilities today, or will in the coming years. But digital transformation is hard to get right. These businesses will need trusted and accountable service provider partners to realize outsized value from new software systems, from the data these systems collect and from the power of people-driven processes to create 1+1=3 business outcomes. This is at the heart of why my team and I are building MeasureMatch,” added MeasureMatch Founder & CEO, James Sandoval.