Big Happy, the creative-first advertising platform transforming how brands win attention on mobile, has been named the “Best Overall Mobile Marketing Company” by the MarTech Breakthrough Awards program by Tech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and AdTech industry today.
Making Mobile Advertising Impossible to Ignore
“Working with Big Happy has been a game-changer for us. The collaboration has been seamless, with their team working closely with ours to ensure every unit aligns with our brand while still pushing the envelope creatively,” said a Sr. Paid Media Manager at Celsius.
By driving double-digit sales lifts for CPG brands and massive incremental foot traffic for retailers, Big Happy has redefined what mobile ads can achieve. And with its expansion into 3D digital out-of-home (DOOH), that creative magic now extends beyond the phone screen and into the real world.
The Platform Behind the Impact
At the core of this success is Big Happy’s Creative Advertising Management Platform (CAMP), built to eliminate the barriers between great creative ideas and rapid execution. Whether it’s their core offering, the Sunrise unit, or other immersive formats, CAMP ensures ads reach audiences with uncompromising quality, speed, and accuracy across premium publishers.
To build on their momentum, Big Happy recently launched Creative Builder, a tool that lets brands and agencies turn ideas into live, interactive ad units in minutes. With drag-and-drop asset uploads, one-click video compression, automated pharma ISI scrolling, and live public data integration, campaigns are ready in under five minutes, fully synced with CAMP and client-ready without the need for numerous rounds of coding.
In August, Big Happy took the next leap with the launch of PARK, an evolution of CAMP and the most innovative AI-powered advertising platform on the market, designed to automate, optimize, and scale high-performance creative faster than ever before.
Industry Recognition
“Big Happy redefines mobile advertising by placing creative at its core, unfailingly delivering the KPIs that matter most. Mobile advertising has endless possibilities to be high impact, utilizing cutting-edge creative techniques and advanced audience targeting. However, this often requires vast amounts of code and technological expertise that many companies can’t afford,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Big Happy makes mobile advertising more fun and exciting for everyone. Their end-to-end platform combines speed, audience precision, publisher scale, and results, and Creative Builder is a game-changer. We’re pleased to recognize them with ‘Best Overall Mobile Marketing Company.’”
The 2025 MarTech Breakthrough Awards program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry. Big Happy’s recent inclusion on the Inc. 5000 list of fastest-growing private companies in North America further cements its place as a leader reshaping the industry.
Looking Ahead
“Our mission is simple: to help brands and agencies create ads that are as beautiful, high-performing, and relevant as the content people love,” said Jonathan Frohlinger, CEO and Founder of Big Happy. “This award reinforces our belief that creativity, technology, and speed together can change the way brands connect with their audiences. We’re thrilled to be recognized, and even more excited for what’s next, because we’re only just getting started.”
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