Path Interactive continued its awards season sweep, bringing home the trophy for Independent Agency of the Year at the 2018 Bing Agency Awards, which took place on September 20th. Each year, the Bing Agency Awards seek to recognize and reward innovative and effective marketing campaigns featuring Bing advertising products, as well as the individuals, teams, and agencies behind these outstanding campaigns. This year’s iteration of the prestigious awards ceremony was hosted by Saturday Night Live alum, Vanessa Bayer, and took place in the heart of Soho at Cipriani Downtown.
Eight agency awards were presented throughout the course of the night including the Independent Agency of the Year Award, which sought to highlight the best independent Americas-based agency whose work exhibited ingenuity and creativity around Bing product application and optimization. Eight agency finalists were nominated for the award which ended up going home with Path Interactive.
“We’re very proud of how we’ve integrated Bing products into our strategies throughout the past year. Being early adopters of new Bing products has allowed us to drive ROI for our clients in innovative and cost-effective ways. Our aggressive integration of InMarket audience adoption, Microsoft Audience Network and bidding strategy implementations are great examples of our team’s commitment to being at the forefront of new search marketplace products,” said James Connell, Path Interactive’s Digital Media Director.
Others on Path’s Digital Media team echoed his sentiments, expressing their eagerness to continue adapting to evolving technologies and finding groundbreaking ways to achieve client goals.
The Bing Agency Awards win is one in a series of recent victories for Path Interactive, which also recently brought home the Best Enterprise SEO Campaign award at the 2018 Search Engine Land Awards, was named one of Inc. 5000’s Fastest Growing Companies of 2018, landed on the Crain’s Best Places to Work list for the third year in a row, scooped up a Top 5 spot on the 2017 AdAge Best Places to Work list, and was named the 2017 North America winner of the Google Premier Partner for Display Innovation. Path Interactive is also currently shortlisted for the Best SEO Campaign and Best Use of Search in Health honors in the upcoming 2018 US Search Awards.
About Path Interactive:
Path Interactive is a digital marketing agency headquartered in New York City’s Flatiron District. Their expertise spans a full range of marketing services including SEM and display management, SEO, website design and development, and social media strategy.
Path Interactive’s client list includes respected brands such as Zagat, Time Inc., Scholastic, Carmex, and Jackson Hewitt. They are recent winners of Search Engine Land’s 2018 Enterprise SEO Campaign of the Year Award, Google’s 2017 Display Innovation Award in the Americas, the 2017 WebAward for Outstanding Achievement in Web Development, and the Award of Excellence and Distinction in the 23rd Annual Communicator Awards. They have appeared on the Crain’s Best Places to Work list in 2015, 2016, and 2017, and on the AdAge Best Places to Work list in 2016 and 2017.