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Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics

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As an enterprise analytics partner, Manthan will enable end to end analytics for Alshaya across verticals, formats and regions

Manthan, a leading provider of Cloud Analytics and Artificial Intelligence solutions has agreed on a multiyear partnership to deploy enterprise wide analytics for Alshaya, the leading international retail franchise operator. With a footprint of more than 4,000 physical stores and 53,000 associates across the Middle EastNorth Africa and Europe, Alshaya operates nearly 90 of the world’s best-known retail brands including H&M, Mothercare, Debenhams, American Eagle Outfitters, Victoria’s Secret, Starbucks, The Cheesecake Factory, Boots and Pottery Barn.

As part of a wider enterprise transformation programme to enhance operational efficiency and support ongoing growth and innovation, Alshaya’s partnership with Manthan will provide the company with complete end-to-end analytics coverage, enabling insight-based decision making across the breadth of its portfolio.

Manthan’s AI-augmented advanced analytics solutions will support the Alshaya business and brand operations in its food and non-food divisions, through all formats and regions. Its best of breed analytics solutions leveraging advanced algorithms, AI and Machine Learning will support the group in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

With decades of experience and depth of expertise, Manthan will enable Alshaya to streamline its current businesses by building an enterprise data lake from numerous data sources including POS, backend systems and applications, customer engagement platforms, logistics, finance and HR systems, to act as the analytics hub.

We are delighted to partner with Manthan to support our AI and analytics goals for our rapidly growing business. Given the scale, volume and complexity of our operations, we wanted a best-in-class analytics partner who understands retail and could provide us with a comprehensive solution across formats and channels. Manthans intuitive packaged AI and analytics solutions cover every role and format in retail, affording quicker and easier adoption, said Steve Marston, Chief Information Officer at Alshaya.

Our focus will be to bring the global best practices and arm Alshaya with most accurate and timely insights on the fingertips for the most profitable business decisions,” said Mohammed Ehtesham, SVP – EMEA, Manthan.

Alshaya is an important partner for us and this partnership will see them transform into an algorithmic business that seamlessly uses data, analytics and algorithms to drive greater business outcomes,” said Atul Jalan, Founder and CEO, Manthan.

About Manthan

Manthan is a leading cloud analytics company pioneering analytical applications for consumer-facing businesses. Manthan excels in the application of decision sciences, advanced math and artificial intelligence, with a restless ability to invent and bring ideas to life. Its suite of products has been recognized for enabling the shortest, swiftest and simplest path to profit. Manthan’s products are powered by AI, cloud and prescriptive capabilities and are unique in their ability to use machine intelligence to process decision contexts and respond automatically with actions and recommendations to manage every aspect of a consumer business. Manthan’s innovations aim to bring a new paradigm of auto-guided, and autonomous algorithmic business decisions and actions, executed at scale. Headquartered in Bangalore with offices in Santa ClaraLondonDubaiMexico CitySingapore and Manila, Manthan’s footprint spans 22 countries.

For more information, please visit

About M.H. Alshaya Co.

Alshaya is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 4,000 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.  Alshaya’s stores can be found in markets across the Middle East and North AfricaRussiaTurkey and Europe and the company employs more than 53,000 people from over 120 nationalities.  The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service.

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