Treble: Buyers Start Vendor Research with AI Over Google
New survey of 300 senior B2B buyers finds AI is the new starting point for vendor research; earned media is the credibility layer behind it 47% of enterprise technology buyers...
New survey of 300 senior B2B buyers finds AI is the new starting point for vendor research; earned media is the credibility layer behind it 47% of enterprise technology buyers...
Yelp’s automated systems filtered out nearly 500,000 suspected AI-generated reviews Yelp’s User Operations team shut down over a million policy-violating user accounts, up 138% from 2024 58% year-over-year increase in...
Kantar Media, a global market leader in audience measurement, today announces its new brand identity, Fifty5Blue. The rebrand marks a significant milestone following the company’s separation from Kantar Group and...
New Integration with Criteo Enables Retailers to Automate Sponsored Product Campaign Management with Greater Control, Transparency, and Speed ADvendio, a leading omnichannel advertising management platform, today announced an integration with Criteo,...
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude. Channel99, the leading B2B marketing performance...
AI-Native, Multi-Agent PMEP Purpose-Built for Enterprise Ecosystems to Activate Partners and Accelerate Channel Revenue Structured today announced the general availability of its AI-native Partner Marketing Execution Platform (PMEP), purpose-built to transform...
New specification gives brands a structured framework to surface in AI-powered search, recommendation engines, and autonomous agents Capxel, the AI-native data company helping enterprises expand through intelligence-driven products, today announced...
Digital Turbine, the global leader in growth solutions for the mobile ecosystem, is excited to announce the appointment of Ben John as the company’s Chief Technology Officer. Joining the company at...
Apollo Connector Enables Sales Team to Search, Enrich, and Add Contacts to Sequences Without Leaving Their Conversation in Claude Apollo.io, a leading AI-native go-to-market platform, today announced the beta launch...
LoopMe is investing in senior talent and new Generative AI initiatives LoopMe, the global leader in brand performance, has announced strategic senior hires following strong revenue gains: Michael Scott as Chief Revenue...