Nirmal Parikh Hired as VP, Marketing Dynasil
Dynasil Corporation of America announced the appointment of Nirmal Parikh as the new Vice President, Marketing in May 2018. Dynasil is into developing and manufacturing of optics and photonics products...
Commerce & Sales
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Outbrain Partners with IAS integration to Increase Brand Safety
Content discovery platform Outbrain has recently partnered with IAS integration to improve brand safety. This new deal would enable Outbrain to go beyond its earlier keyword-only blocking of objectionable pages...
Kelly Watkins On Not Being ‘Cursed By Knowledge’
The year is 2018. The way businesses function has changed drastically. Employees are no longer just employees. Employees too are customers today. Leveraging this insight, Slack entered the foray in...
FastSpring Appoints Scott Herriman as S. VP of Engineering
Santa Barbara, CA: FastSpring, a company for ecommerce management for digital businesses, today announced the addition of Scott Herriman as Senior Vice President of Engineering, further expanding its leadership team of...
Three AI marketing trends for brick-and-mortar retailers
It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. That’s why it’s no surprise that Amazon is one of...
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled. In mid-2016, Salesforce bought commerce platform Demandware, which...
Eight reasons why every small business needs to have a...
A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of what they do and what...
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming...
How store locators can work wonders for your SEO
Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar stores face. All too often, they exist as separate entities,...
The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who know where and how shoppers are most likely to choose...
