Lyft taps Nielsen to drive advertising insights
Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the...
Data Analytics
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Deerfield Agency welcomes Bill Veltre as EVP, Head of Media
Deerfield Agency, one of the leading health marketing and communications firms for health companies, announced Bill Veltre has joined as Executive Vice President, Head of Media. With nearly two decades of experience...
TransUnion announced the launch of OneTru™
OneTru solution enablement platform capitalizes on the company’s authoritative data assets, cloud-enabled infrastructure and artificial intelligence (AI) and machine learning (ML) capabilities to drive a more complete and persistent picture...
Daasity announced the acquisition of Red Fox Analytics
Daasity, a data and analytics platform built for omnichannel consumer brands, today announced the acquisition of Red Fox Analytics, a leader in data analytics for retail-focused consumer packaged goods brands. The combined digital...
DV and NBCUniversal to launch program-level measurement solution
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top...
Wondery renews agreement with Veritonic
Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that Wondery has renewed its agreement with the company. The continued collaboration will allow Wondery to provide their advertising partners with...
Alation unveils next major release of the Data Intelligence Platform
Alation, Inc., the data intelligence company, today announced the next major release of the Alation Data Intelligence Platform, including a next-generation user interface and business lineage capabilities built for data and analytics...
Barry Clark joins Appriss Retail As SVP of Corporate Strategy
Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced that Barry Clark has joined the...
Nicolina Marzicola named Chief People Officer of Nielsen
Nielsen, the global leader in audience measurement, data and analytics, announced today that Nicolina Marzicola will now serve as Nielsen’s Chief People Officer. As Global Chief People Officer, Marzicola will lead Nielsen’s...
LiveRamp unveiled next gen of LiveRamp Data Collaboration Platform
With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences LiveRamp (NYSE: RAMP) today unveiled the next generation of the /LiveRamp...
