The Advent of Messenger and Bots present both Opportunities and Threats This blog discusses the opportunities and threats of Social Media Automation. Automation of digital marketing efforts is not necessarily...
The average person will spend five years of their life on social media. The simple truth is: social networking technology has changed the way we communicate. With expansive networks across...
We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at Allant Group, on the topic “Customer Lifetime Value for Intelligent...
How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the answer to “what now?” after any article, video, advertisement, blog...
Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies are behind the curve ball when it comes to establishing...
“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They both refer to people or businesses that are considered trusted...
While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone for the entire customer experience. And as companies turn to...
Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your content represents the quality you seek and achieves the results...
At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to update their lead routing rules. Sales reps are rightfully very...
Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, click-throughs, and conversion rates; yet there is an underlying metric...
