How Marketing Metrics Can Measure Your Outreach Successfully
Discover how marketers can implement marketing metrics in their B2B business to generate a successful outreach campaign.
In-House Techhub
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2024 MarTech Predictions for a Better Customer Experience
Table of Contents Introduction 1. Personalized Experience with Humans and AI Working Hand-in-Hand 2. Executives Can Use AI-Driven Customer Support 3. Usage of Videos for Gaining Trust 4. Boosting Marketing...
The Revolution of Storytelling Practice With GenAI
Table of Contents Introduction 1. GenAI as a New Storyteller 1.1. Lexus Using GenAI 2. Why do Marketers Need to Focus on a Customized Approach? 2.1. Personalization at Scale 2.2....
Tech-Infused Progress: International Women’s Day 2024 Edition
Explore how advancements in technology are bridging educational gaps, fostering entrepreneurship, amplifying voices, and driving social change.
A CMO’s Blueprint for Martech Stack Success
Introduction Like a Well-oiled Machine, Syncing for Success Is Imperative for Short-term Wins and Long-term Alignment CMOs Taking Charge Martech Success Tips for CMO Conclusion Introduction 2023 has demonstrated just...
AI Strategies for C-Suite Leaders and Marketers
Table of Contents Introduction 1. Navigating AI Trends and Challenges 2. Harnessing AI for Marketing Automation 3. AI-Fueled Data Analytics 4. Empowering Marketing Strategies Through AI Recommendations 5. Optimizing Marketing...
Navigating the Marketing Complexities With 2.0 Marketing Mix Modeling
Table of Contents Introduction 1. The Evolution of Marketing Mix Modeling (MMM) 2. The Present Scenario of 2.0 Marketing Mix Modeling 3. The Future of 2.0 Marketing Mix Modeling 3.1....
How to Build Your Own MMM Models
Table of Contents Introduction Get a Grip on the Core of MMM Step 1: Set Your Objectives and Metrics Step 2: Gather the Pertinent Data Step 3: Pre-process and Clean...
The Future of Data Analytics for CMOs
Table of Contents Introduction 1. Integrating Artificial Intelligence and Machine Learning 2. Current State Of CMO Responsibilities in Data Analytics 2.1. Intuition or Data-driven Insights 2.2. Evolution of Data Analysis...
Thought Leadership: How Executives Can Establish Themselves as Industry Influencers
Table of Contents Introduction 1. Understanding Thought Leadership 2. Creating a Powerful Personal Brand 3. Sharing Valuable Insights 4. Engaging with the Community 5. Embracing Innovation and Disruption 6. Leveraging...
