Business/Customer Intelligence & Data Science

Cerebri AI launches Cerebri Values TM CX v2

Customer Experience platform

New and patented AI platform driving superior engagement and financial results 

Cerebri AI, today announced the official launch of its second-generation Cerebri Values TM Customer Experience platform (CV/CX v2), which is now in the hands of customers and in full production.

CV/CX v2 measures customer engagement and uses engagement values to drive financial results – up-selling, cross-selling, managing churn and risk – the list of customer-focused key performance indicators (KPIs) is endless.  CV/CX v2 is a leap forward in applying AI to draw insights from customer journeys and making recommendations that drive engagement and results.

With CV/CX v2 insights, brand commitment (Cerebri Values) and Next Best Action{set}s, are driven by patent-pending object-oriented AI and reinforcement learning modelling methods, which can time, sequence and value up to four events, rendering both ‘rules-based’ and AI-lite’ technology obsolete for driving maximum results.

Jean Belanger, Co-founder / CEO, Cerebri AI, said: “In the digital age, consumers are always connected, and businesses need to become more proactive to thrive. Cerebri AI’s CV/CX v2 is already in production and is targeted for use in four key industries:  financial services & banking, automotive, telecoms & wireless, and travel & leisure.”

CV/CX v2 is all about taking full advantage of the seismic shift currently underway in large-scale enterprises, who are now in the process of building one customer journey for each of their customers.  These customer journeys include both the vast amount of customer-focused data generated by internal corporate applications: sales, marketing, support, surveys, website, telemetry, etc., and they also may include external events such as macroeconomic events and Internet-based data.

Gartner calls analyzing and using these journeys to drive customer KPIs – ‘customer journey analytics.’ In the past 90 days Cerebri AI has been featured in six Gartner technology adoption curves – CX analytics, digital marketing & advertising, UX, digital e-commerce, enterprise architecture, and business process services.

Cerebri AI is laser-focused on bringing the very best data science technology to market.  On September 3, 2019, the USPTO awarded Cerebri AI its first patent. We also have 13 patents pending and seven additional applications in process in our labs in Austin, Toronto and Washington DC.

“Cerebri AI’s CV/CX v2 platform represents 2½ years of intense customer interaction and development by our brilliant engineers,” concludes Jean Belanger, co-founder & CEO of Cerebri AI. “Our patent filing to bring ‘objects’ to AI modelling will increase reuse and reliability in AI and change the business forever. We started showing previews of CV/CX v2 to select customers in Q3, and we have quadrupled our customer CV/CX platform pilots during that time.”

Further information on Cerebri AI’s CV/CX v2 platform:

  • Cloud-basedenterprise AI software solution allowing users to move from modelling Cerebri AI pillar experiments to ML production seamlessly, and at scale.
  • Cerebri Values measures commitment to brands and products, which is then used as a key variable in driving CX insights and our industry-leading NBA{set}s.
  • Offers a distributed, containerized and resilient solution, scaling on a cost-effective basis, as needs arise, and as the use of precise customer-centric KPIsin large-scale enterprises proliferates.

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