Marketing Automation Unveils Industry-First Cold Calling Dashboard Powered by Conversation Intelligence

mailchimp automation, the leading Conversation Intelligence Platform for high-growth sales teams, today announced the launch of Cold Call Central during Dreamforce and OpsStars 2019. Cold Call Central uses artificial intelligence to provide Sales and Sales Development leaders insights into cold calls to drive “booked” meetings and top-of-funnel results. This new customizable view in Chorus surfaces actionable insights that enable prospecting teams to identify top-performing talk tracks, enrich 1:1’s with recommended calls that need coaching, build a strategy around improving connection rates, and drive better alignment between Sales Development Reps and Account Executives.

This first-of-its-kind custom view, tailored for SDR and self-prospecting sales teams, is powered by Chorus’s proprietary Smart Call Disposition feature. This will benefit prospecting teams because today, Sales leaders rely on their reps to manually fill in the right call disposition codes. But, Chorus research found these codes to be up to 40% inaccurate, resulting in managers not being able to reliably make decisions about what is working and what needs to be improved.

With Cold Call Central, the AI-based technology automatically surfaces what happens when a rep’s call connects. It can accurately detect if the call was fielded by a gatekeeper, a phone tree, or was sent to voicemail. Previously, Sales and SDR managers worked off reports of the total dials reps completed; now, the data provides actionable insights like where reps struggle during cold calls, which talk tracks your best reps use, and which objection handling techniques work best.

“Sales managers can spend hours with a prospecting salesperson waiting for a single “connect” to understand why their calls are not converting, or understand why they succeed to share that knowledge with the team. Which means it doesn’t happen,” said Roy Raanani, CEO and co-founder of “Cold Call Central creates a game-changing ROTI (Return on Time Invested) for reps and managers alike to pinpoint the calls and moments they should hear to improve their performance.”

“When it comes down to it, we all really want two things – quality meetings booked, and more of them,” said Preston Tiegs, Sales Enablement at Podium. “But that comes down to hundreds of variables. Leveraging Chorus’s Cold Call Central, we are able to diagnose variables like improving connection rates, building strategy around gatekeepers, how to leave a voicemail, and most of all, identifying winning talk tracks to drive more booked meetings.”

Cold Call Central delivers on Chorus’s promise to use technology to deliver real business impact for sales professionals, which is why they also recently shared insights from 5M sales calls from more than 300 companies on what works best in each stage of the sales cycle. Furthermore, Chorus has been recognized as 2019 Top Rated Award Winner in Sales Enablement and one of Built In’s 50 San Francisco Tech Companies You Should Know.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *