Content Marketing

Content Marketing Platform Thinkific Launches Thinkific App Store

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  • Thinkific App Store to directly connect developers with 50,000 Thinkific course creators, fuelling the USD $350 billion online education market
  • Course creators provided access to new range of best-in-class tools to run and scale their businesses
  • Thinkific making significant investments to build engagement and momentum in new developer community

Thinkific Labs Inc. (“Thinkific” or the “Company”) (TSX: THNC), a leading platform for creating, marketing, and selling online courses, today announced the official launch of the Thinkific App Store.

Thinkific’s App Store is the first marketplace of its kind to address the surging online course industry and an ambitious new component of Thinkific’s growing commerce ecosystem. It represents a new and key advancement for the Company, one which it intends to invest in and scale extensively to ensure its course creators have access to best-in-class tools to run and scale their businesses and capitalize on the growing USD $350 billion online education market.*

Developers can now create and sell custom applications for the Thinkific. In doing so, they access a global market of more than 50,000 active course creators across 165 countries who earned over USD $275 million in revenue from direct course sales on the platform in 2020 alone.

“We remain relentlessly focused on enhancing the course creator experience and providing them with the tools they need to grow their businesses and deliver world-class courses to their communities,” said Greg Smith, Co-Founder, and CEO of Thinkific. “With the launch of the Thinkific App Store we’re seriously advancing this ambition, connecting developers directly to our customers who can now even more easily, and with no technical experience, build the vision they have for their business and supercharge their growth.”

Through the Thinkific App Store, course creators are now able to more fully customize their courses and other learning products, market their businesses, and simplify their processes. The store and all apps are managed through the Thinkific platform, which has been designed for ease of use and seamless integration. This ensures that course creators can easily customize their courses to include unique and sophisticated functionality without technical knowledge.

According to Neha Varshneya, Senior Manager, Platform Marketing, “Thinkific is heavily invested in empowering, supporting and growing our new developer community. Our ambition is for them to play a key role in our growth story as we continue to scale to meet the incredible demand we’re seeing from course creators. We spent a considerable amount of time working with our creator community, our existing developer partners and our own internal team to design an app store that was flexible enough to meet the needs of every customer on Thinkific, whether they’re just starting out or delivering courses to millions of people every week across the globe. Now out of beta, we are excited to officially launch the Thinkific App Store to market.”

The Thinkific App Store will launch with 30 apps across four key categories:

  1. Student experience – functionality that encourages and increases student engagement. Apps at launch include: Zoom (live lessons), Lessonspace (visual collaboration), and Motrain (gamification).
  2. Scaling – specialized tools to help course creators scale their business, reach new audiences and increase revenue. Apps at launch include: Shopify (ecommerce), Typeform (surveys), DropInBlog (content and search engine optimization).
  3. Tracking and reporting – analytics that will empower course creators to understand their students’ behaviors, preferences and needs. Apps at launch include: Segment, Google Analytics, Mixpanel (data collection and analysis).
  4. Automation – email automation tools to simplify backend operations and customer communication. Apps at launch include: ActiveCampaign, Mailchimp, ConvertKit (email automation).

Thinkific is incentivizing early developer partners by offering them 100% of the revenue earned through the sale of their apps for the first six months. After that period, the Company will offer one of the industry’s most generous revenue share programs, paying developers 85% of revenue earned through the sale of their apps.

*USD $350 billion online education market quoted from the 2019 report published on Research and Markets titled, Online Education Market & Global Forecast, by End User, Learning Mode (Self-Paced, Instructor Led), Technology, Country, Company.

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