Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management


Salesforce [NYSE :CRM ], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2018 Magic Quadrant for CRM Lead Management. Salesforce was placed for its completeness of vision and ability to execute.

Salesforce Pardot enables marketing and sales teams to align better than ever with innovative lead management capabilities including AI-powered lead scoring, lead nurturing and lead routing—delivering a smarter and more personalized customer experience.

“A single platform across sales and marketing is crucial to delivering best-in-class lead management,” said Michael Kostow, SVP & GM, Salesforce Pardot. “Powered by artificial intelligence and marketing analytics—including multi-touch attribution—Pardot helps customers increase pipeline, sales and drive deeper relationships.”

Salesforce Pardot is a leading B2B marketing automation solution, delivering intelligent lead management, faster sales cycles and a smarter, more personalized customer experience. With innovative features including recently announced Einstein Campaign Insights and Einstein Behavior Scoring, Pardot empowers marketers to create more leads, increase pipeline and arm sales teams with personalized content at the right time. Pardot customers like VMWare have experienced a 20 percent increase in productivity, a 20 percent increase in additional revenue and an overall 641 percent increase in return on investment1.

Gartner defines CRM lead management as applications that facilitate a business’s inbound and outbound customer acquisition, online and offline. Lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management. This critical connectivity facilitates business profitability through the acquisition of new customers and retention or upselling of existing customers.

Additional Information

  • The 2018 Gartner Magic Quadrant for CRM Lead Management is available here
  • To learn more about Salesforce Pardot, please visit:
  • Read the Salesforce Pardot blog post here

Connect with Salesforce

  • Follow @salesforce and @Pardot on Twitter
  • Like Pardot on Facebook:

Gartner Disclaimer
Gartner, Magic Quadrant for CRM Lead Management, Ilona HansenJason DaiglerJulian PoulterNoah Elkin12 September 2018. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE : CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

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