Data Analytics

Dentsu Recognized as a Strong Performer in Global Marketing Services

Scores highest possible results in Innovation roadmap and Performance criteria

Dentsu today announced that it has been named a Strong Performer in the newly released “The Forrester Wave™: Global Marketing Services, Q3 2022” report by leading global research and advisory firm Forrester Research, Inc. The research states, “Dentsu is a provider that CMOs can count on for intelligent, audience-driven campaigns backed by superior strategy, data and analytics.”

The report uses 17 criteria to evaluate the ten most significant marketing services providers, with dentsu scoring the highest possible score in four criteria, including innovation roadmapcustomer data strategy and activation servicesprivacy thought leadership and performance. This proprietary research provides an objective evaluation of the industry-leading service providers.

The evaluation states, “Dentsu’s ambitious vision to be a ‘Network Designed for What’s Next’ suggests that it’s a partner for a broad spectrum of innovation.” In detailing dentsu as a Strong Performer the report goes on to say, “Dentsu’s customer data strategy and activation services are marketing leading and are the holding company’s biggest flex.”

“Dentsu has long been committed to delivering seamless marketing solutions for our clients at a global scale with regional expertise,” said Jeff Greenspoon, global solutions and innovation at dentsu international. “Recognition like this from a leading global research and advisory firm such as Forrester provides for us a huge validation of our strategy and delivery approach as we create innovative solutions with world-class brands. The evaluation inspires us to celebrate how uniquely positioned dentsu is to engage with brands and prepare for What’s Next. Most importantly, we view this as an acknowledgment of the strategic and innovative work that our teams deliver day in, day out for clients around the world.”

Forrester noted “The company is well stacked with past innovations such as the Merkury platform and hefty budgets and strong plans to drive future enhancements, with investments in a blockchain studio and a new commerce tool, ShopNXT.” The report also states, “Dentsu backs its strategy with a strong new-business performance in 2021 and promising outlook for 2022.”

Dentsu’s newest recognition from Forrester builds on the agency’s previous evaluation as a Strong Performer with the highest possible scores in five criteria in “The Forrester Wave™: Global Digital Experience Services, Q2 2022.” The report stated, “The company’s identity product, marketing execution platform, and ShopNXT retail enablement tools are strong core assets that dentsu uses to augment clients’ XA (Experience Architecture).”

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