Globant (NYSE: GLOB), a digitally native technology services company, announced today its acquisition of an 80 percent stake in Walmeric, a firm specialized in developing marketing automation technology combining lead management, online marketing and sales enablement. The agreement includes an option to purchase the remaining minority stake through a three-year term.
This first product-oriented acquisition strengthens Globant’s portfolio of digital marketing and digital sales. Walmeric offers a multi-channel marketing platform focused on lead to revenue management with strong B2B2C expertise. Their main product is the cloud-based platform (SaaS) Delio, a complete lead management platform that helps companies to track and qualify leads, discover their interests and contact them with all that information to convert them efficiently into sales.
Based in Spain, with over 30 collaborators, Walmeric has developed a sound customer portfolio including large well-reputed corporations (Ibex35, EuroStoxx50, FTSE100) in key verticals such as insurance, utilities/energy, telecom, banking, travel, retail, auto, healthcare and other B2C sectors.
“Walmeric joins in our quest to help organizations reinvent themselves as they go through profound digital transformations. As an important part of this journey, we are betting big time on disrupting our clients’ digital sales strategy, a fundamental approach to create more engaging experiences and conquer the digital and cognitive revolution,” said Martin Migoya, CEO and Co-Founder of Globant.
“We are proud to partner with Globant, a global company of reference with a completely end-to-end approach. In this new journey we will offer stability, scalability and innovation through advanced consultative models combined with powerful technology to our clients and the market. We will thus embrace new cross-cutting projects and new geographies,” said Antonio Fernández, CEO of Walmeric.
Martín Umaran, Co-Founder of Globant, Chief Corporate Development Officer and President for EMEA said: “Walmeric’s passion for understanding customer needs fits perfectly within Globant’s vision and culture. Their highly-effective and unique portfolio of products will complement our actual offering to broaden our presence from Europe to the world.”