Guest Blogs
Guest Blogs
Tips for Tackling 2023’s Busiest Shopping Season
While overall retail spending is predicted to reach $1.328 trillion for the 2023 holiday season, consumers are still largely prioritizing …Guest Blogs
Navigating the OCEAN. It’s time to redefine personality-based targeting
In the digital age, data has evolved into an invaluable asset for various business sectors, with marketing being one of …Guest Blogs
Holiday Shopping Goes Social
Already popular throughout Asia, the age of shopping via social channels has arrived in North America— and smart brands are …Guest Blogs
Every Omnichannel Campaign Needs Connected TV. Here’s Why
The average American consumer’s daily routine might look something like this: Wake up, scroll through social media and news feeds, …Guest Blogs
Five best practices for a five-star post-purchase experience
The arrival of a brand-new purchase is often the most exciting time for customers. And from a retailer’s perspective, the …Guest Blogs
10 Factors to Define Hyper-Segmented Audiences
Navigating the complex digital advertising environment, brands and marketing executives now encounter an alluring strategy—hyper-segmentation of audiences. Recognizing and engaging …Guest Blogs
A Manager’s Guide to Addressing the Unique Challenges of the Great Resignation
Check out Martech Cube's most recent article to learn how to take proactive measures to lessen the effects of the Great Recession. Dive in to learn more!Guest Blogs
Embracing AI: Why Marketers Need New Skills to Thrive
I’ve built my career at the intersection of marketing and high tech, working in industries that focus on using technology …Guest Blogs
Become A Data Hero So You Can Prove Your B2B Marketing Worth
Check out AITech's most recent article to learn the fundamentals of creating a data layering effect.Guest Blogs
How does de-influencing trend influence the influencer marketing industry?
Influencer marketing today is the key strategy for all kinds of brands from beauty to fintech startups. At the same …Guest Blogs
How PR Agencies Are Embracing the Future with AI Integration
Since founding my PR agency Nadel Phelan 30 years ago, I’ve had the pleasure to bring countless disruptive technologies to …
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