Guest Blogs

loyalty
Guest Blogs

Sales swing new customers but real wins are made with loyalty

Gains won during peak shopping season will turn to dust in 2024 unless app engagement is built all year round, …
Evalueserve
Guest Blogs

Unlocking the Power of Marketing Analytics: A Strategic Blueprint for Direct-to-Consumer Brands

Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value …
Marketing Trends
Guest Blogs

Marketing Trends for 2024

The forecast for 2024 calls for a change in marketing techniques and channels With the advent of social media, digital …
artificial intelligence
Guest Blogs

Boost Your Marketing Podcast with AI: Insider Tips for 2024

The use of artificial intelligence (AI) in automated content creation and optimization has rapidly gained momentum in recent years. 83% …
First Party Data
Guest Blogs

Power Up Your Data Activation: Unlocking the Potential of Your Company’s First-Party Data

In today’s hyper-connected and increasingly data-driven world, the pursuit of a comprehensive understanding of consumers continues to be the holy …
Earth Day 2024
Guest Blogs

Earth Day 2024: How can ad tech keep emissions down as temperatures rise?

Earth Day 2024: How can ad tech keep emissions down as temperatures rise?  In ad land, data is being harnessed …
iStockPhoto
Guest Blogs

Small Business Owners Could Be Saving Over $5k On Video Marketing With This Tactic

Find out small businesses can save over $5,000 on video marketing costs by leveraging stock footage.
data science
Guest Blogs

How data science is driving a revolution in digital advertising

It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on …
Cookieless Future
Guest Blogs

Adapting to a Cookie-less Future: The New Frontier of Digital Identity in Advertising

As the digital advertising industry faces the decline of third-party cookies, it’s crucial for stakeholders – brands, publishers, and advertisers …
Cyberweb
Guest Blogs

Cyberweb Hotels: Meet the Indian Tech Company Disrupting The Online Hotel Booking Industry

In an era where inflation is impacting nearly every aspect of our lives, travel is often seen as a non-essential …
CX Trends
Guest Blogs

CX Trends: What’s In & What’s Out

Delve into the latest trends and why they matter for businesses aiming to keep up with their customers' evolving expectations.

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