Guest Blogs
Guest Blogs
Decoding Safari’s Latest Update: Implications for Click IDs and Their Role in Marketing Analytics – Is the End Nearing?
Explore the potential impact of Safari's Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development.Guest Blogs
Role of Management Account in Strategic Planning
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when …Guest Blogs
How Generative AI Pairs with CTV to Fuel Audience Engagement
Connected TV (CTV) ad campaigns appearing on viewers’ screens during streaming content offer a particularly promising path for brands eager …Guest Blogs
2024: The Year of ‘How’ in Analytics
Many companies and organizations currently utilize data analytics to assess their performance and understand customer motivation in an effort to …Guest Blogs
Retail Media Networks are booming – here is how to choose the right network partners in 2024.
Assess RMN's data for campaign optimization: transparent reporting, key data access, and seamless cross-channel tracking. Explore the article for details!Guest Blogs
How to host a successful networking event post pandemic
Successful marketers need to have many strings to their bow. One skill that is important, but not talked about often, …Guest Blogs
What are the Best Practices and Tools for Implementing Innovative Accounting in Marketing?
The integration of accounting and marketing has become indispensable. This is especially true in today’s data-driven business industry. Consumer behavior …Guest Blogs
Data Collaboration Is Getting Harder – Time for an OpenAPI for Data
Just about ten years ago, the OpenAPI spec became a hot topic for programmatic advertisers. Today we use the term …Guest Blogs
Evolving with AI: How Artificial Intelligence is Reshaping Marketing?
From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. …Guest Blogs
Leveraging Breakthrough AI and CX Automation Advances to Meet Modern Customer Engagement Challenges
The role and significance of the contact center has shifted and the way organizations approach their contact center infrastructure must …Guest Blogs
As Google’s monopoly is called into question, advertisers should embrace decentralisation
In the fast moving world of tech, reaching a 25 year anniversary is no small feat. Since its launch a …
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