HL Group, a strategic communications and marketing firm, today announced that it has appointed Steven DeLuca to President and Chief Marketing Officer. In this role, Mr. DeLuca will drive HL Group’s growth strategy, oversee new business and manage the overall positioning of the firm.
“We are so pleased to welcome Steven to the HL family at such a dynamic time in our firm’s history, as our talented team continues to push us forward,” said Lynn Tesoro, Co-Founder and CEO of HL Group. “With his many years of media management and marketing expertise, coupled with his deep roots in the travel, luxury and hospitality space, I am confident that Steve will bring new thinking to HL and serve as a driving force behind our future growth.”
HL Group represents industry leaders such as Four Seasons, David Yurman, Charlotte Tilbury, and Restoration Hardware. The firm has recently won new business with brands such as Eataly, Orbitz, and Swatch.
“I have long admired the work of HL Group and am thrilled to be joining an organization with such a strong reputation for having its finger on the pulse of consumer trends and creating award winning marketing and communications strategies,” said Steven DeLuca. “I am looking forward to working with Lynn and the experts at HL in helping our clients exceed their goals and move their businesses forward.”
Most recently, Mr. DeLuca served as the Senior Vice President and Publishing Director for DEPARTURES, DEPARTURES Home+Design, DEPARTURES.com, and Centurion Magazine. In this role he successfully expanded the reach and relevancy of each media property with both affluent consumers and luxury marketers leading to the brand’s highest annual revenue in its history in 2016. Throughout his career, Mr. DeLuca has held leadership roles with Vanity Fair, Rolling Stone, Travel+Leisure, InStyle, Details, Condé Nast Traveler, and Maxim. He serves as a senior advisor to startups Shoplatitude.com and Mic.com and sits on the boards of the Fresh Air Fund and the Luxury Education Foundation.
ABOUT HL GROUP
HL Group is a strategic communications and marketing firm representing a diversified client roster spanning lifestyle, fashion, travel and hospitality, beauty, home and interior design, consumer goods, as well as corporate, media and civic concerns. Client services include strategic brand consulting and advisory, consumer and corporate media relations, social and digital media marketing, experiential marketing, influencer engagement, and reputation and crisis management. HL Group is an MDC partner firm (NASDAQ: MDCA), with offices in New York and Los Angeles. For more information, visit hlgroup.com.