Huddle® today announced the company has hired Karl Mawhinney to the position of EVP-Corporate Partnerships and Bob Cramer to the position of SVP-Partnership Solutions. Mawhinney will be responsible for leading the corporate sales team and creating integrated partnerships. Cramer will be responsible for maximizing existing sponsorship platforms and creating new, innovative assets.
Karl Mawhinney comes to Huddle from the Harlem Globetrotters, where he was VP-Global Partnerships leading sponsorship sales, strategic partnerships and special programming. Karl brings significant agency and property experience. He has previous leadership roles at Van Wagner Sports & Entertainment, Lagardere Unlimited, and over 10 years in the college sports space, including ISP Sports.
“High schools and all levels of education have significant needs just waiting to be met,” said Mawhinney. “Huddle is all about serving, especially by engaging with brands that want to connect with students, families, and communities through fully integrated marketing platforms. I’m incredibly excited to join Huddle and support its mission of service.”
Bob Cramer was most recently Group Director-Sports Marketing at Coca-Cola where he was responsible for leading the strategy and activation for all national sports marketing partnerships in North America. Prior to Coca-Cola, Bob held a variety of leadership positions within the sports marketing industry including Mastercard and Genesco Sports Enterprises, where he helped brands leverage the sports marketing landscape.
“Huddle represents a great opportunity to join a high growth organization in a space coveted by brands but not easy to scale and navigate,” said Cramer. “Huddle has the formula and infrastructure to deliver mutual value to schools and brands, and I look forward to contributing to the company’s growth trajectory.”
“I’m thrilled we’ve added great talent like Karl and Bob to join the Huddle family,” said Huddle CEO Joey Thacker. “We have an amazing team already in place, and by adding these two professionals we further strengthened our corporate partnership division.”
Huddle is the leader in high school event tickets and marketing. The company has built a trusted reputation for driving local sales through innovative marketing products like Huddle Tickets. Huddle, based in Alpharetta, Georgia, builds programs rooted in serving a targeted audience and converting them into passionate brand advocates. Learn more at HuddleInc.com.