• HUNTER launches Hi⁵ Framework: AI-driven brand discovery solution for zero-click search optimization
• Solves critical “agentic era” challenge where AI systems directly recommend brands without clickthrough
• Framework includes 5 core components: Hunt, Highlight, Hook, Halo, and Hold
• Powered by partnerships with 5 leading tech providers: Scrunch, Muck Rack, The Marketing Cloud, LLMtel, and Mira Studio from Meltwater

HUNTER, a leading integrated marketing and PR firm known for earning consumer attention and elevating corporate reputation, today announced HUNTER: Hi⁵, a new agency capability that builds brand visibility through a five-step generative engine optimization (GEO) framework.

Why This Matters Now
As AI agents increasingly gatekeep consumer discovery in zero-click environments, brands face a fundamental shift: success now depends on being cited, recommended, and trusted by AI systems that deliver information directly to consumers.

HUNTER: Hi⁵ addresses this shift by building the credibility that compels AI systems to cite, recommend, and trust certain brands over competitors. HUNTER has advised organizations across beauty, fashion, technology, luxury, and food and beverage on successful AI integration, with a particular focus on optimizing press releases and brand-owned sites to maximize agent visibility. HUNTER: Hi⁵ packages these services into an efficient, actionable, and measurable new solution.

“Agents are the new personal shoppers for information. We make them your advocates, so your brand goes from seen to sourced,” said Michael Lamp, Chief Digital & Social Officer, HUNTER. “Our Hi⁵ framework builds credibility into every touchpoint so agents trust, choose, and recommend you. That’s brand discovery for the agentic era.”

How Hi⁵ Works:

• Hunt: for brand visibility and white space.
• Highlight: the brand’s story for maximum visibility.
• Hook: LLMs with the right media outreach.
• Halo: reach of coverage and conversation
• Hold: your brand position as a preferred source.

What Hi⁵ Delivers:

• 30 days: Trust graph audit and AI visibility report, schema/FAQ plan, press TL; DR templates
• 60–90 days: Expert content packages, structured site update recommendations, full-scale press and website toolkits
• Ongoing: Citation share growth, lift in answer visibility rate, and a defensible credibility moat

“AI systems increasingly control how consumers discover brands, and this evolution particularly emphasizes the exponential power of earned media and the need for GEO-aware approach for driving coverage,” said Grace Leong, CEO of HUNTER. “By offering the HUNTER: Hi⁵, we’re providing our clients with an impactful PR-led solution that will maximize agent visibility while also future-proofing brands for AI-driven consumer behavior shifts.”

HUNTER: Hi⁵ is powered by strategic partnerships with leading technology and data providers to deliver real-time brand intelligence; these partners include:

• Brand Monitoring & Recognition: LLMtel provides directional overviews, alerting brands when their messages aren’t being recognized by AI systems, enabling rapid responses to visibility gaps and website optimization recommendations to help establish authority with AI systems.
• Query Intelligence & Impact Tracking: Scrunch tracks the volume of category-related queries to measure answer rate, citation rate and domain authority over time; scans brand websites to unearth how AI crawlers discover and evaluate content.
• Editorial Insights & Trend Analysis: Mira Studio, Meltwater’s AI-powered teammate, delivers deeper insights about editorial coverage and trending topics to better unite earned with owned, while Generative Pulse Muck Rack’s tool that helps brands understand how they appear in generative AI search, surfaces top brands, domains, outlets and editors to ensure media outreach is targeted to the journalists most trusted by LLMs, while also measuring AI sentiment and visibility over time.
• Secure AI Agent Development: The Marketing Cloud enables HUNTER to use walled AI environments and build secure agents for client work, ensuring proprietary strategies remain confidential while maximizing Hi⁵ implementation effectiveness.

Frequently recognized as a “Best Place to Work,” Large Agency of the Year and Consumer Agency of the Year, HUNTER drives growth and earns valuable attention and reputation for consumer and corporate clients across food & beverage, travel, home & lifestyle, technology, financial services, retail, and health & beauty sectors.

Say Hi⁵ to the future. For more information on how your brand can compete in AI-powered search, contact geo@hunterpr.com.

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