Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, announced today LiveLift™, a breakthrough tool designed to help Consumer Packaged Goods (CPG) brands maximize the profitability of their promotions. LiveLift allows brands to measure and optimize their campaigns while they are live, helping achieve profitable revenue growth. Multiple leading brands, including Liquid Death, Kimberly-Clark Corporation, and Hain Celestial took part in successful campaigns during the tool’s pilot phase, and demonstrated LiveLift’s ability to drive incremental sales lift, velocity and faster repurchase cycles.
“LiveLift brings the principles of performance marketing such as flexibility and responsiveness to promotions, giving marketers an enhanced ability to set incremental sales targets, measure and optimize campaigns in an ongoing way to drive profitable revenue growth and expand market share,” said Bryan Leach, CEO and founder of Ibotta. “Marketers have come to expect precise measurement in their digital marketing efforts, but historically did not have access to the same level of capabilities for digital promotions. LiveLift enables brands to reinvent their national promotion strategy, allowing them to drive incremental volume at scale with control and efficiency.”
The unique capability demonstrates Ibotta’s continued commitment to creating a gold standard of performance marketing for the CPG industry. Currently, Ibotta is piloting LiveLift with some of the world’s leading CPG brands, and in the future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities.
“We’re energized by strategic partners like Ibotta that are a precise mix of innovation and tactical execution, and that ultimately help drive revenue growth for our company, including increases in sales and quicker purchase cycles we saw during our LiveLift pilot,” said Benoit Vatere, Chief Media Officer at Liquid Death. “LiveLift gives us an enhanced ability to measure incremental sales lift, ultimately empowering us to make better informed investment decisions on an ongoing basis.”
LiveLift comes on the heels of Ibotta’s recently announced strategic partnership with Circana, LLC, a leading global advisor on the complexity of consumer behavior. Initial Circana Household Lift studies completed during the partnership proof-of-concept showed that Ibotta campaigns resulted in strong incremental sales that exceeded category benchmarks for other media investments.
Today’s announcement precedes CEO Bryan Leach’s mainstage appearance on November 4 at Adweek’s Brandweek event, a forum for brand leaders from all corners of the marketing ecosystem to connect, exchange ideas, and imagine the future of branding. Leach will take the stage alongside Liquid Death’s Vatere to dive into how data, measurement and optimization are transforming the shopping experience.
For more information and to learn more about how Ibotta is building the first performance marketing platform for CPGs, visit Ibotta.com.
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