Info-Tech Research Group has published its 2025 Website Analytics Emotional Footprint report, identifying the top-performing solutions in the market. Based on data from SoftwareReviews, the newly released report from the global IT research and advisory firm highlights the five champions in website analytics solutions.
Website analytics tools help marketing and digital teams make smarter decisions by turning data into clear insights. These tools provide real-time dashboards that visualize audience behavior, traffic sources, and site performance, revealing patterns and opportunities that might otherwise go unnoticed. With a clear view of what drives results, teams can refine their strategies, optimize efficiently, and create stronger engagement that fuels meaningful growth.
Info-Tech’s Emotional Footprint measures high-level user sentiment. It aggregates emotional response ratings across 25 proactive questions, creating a powerful indicator of overall user feeling towards the vendor and product. The result is the Net Emotional Footprint, or NEF, a composite score that reflects the overall emotional tone of user feedback.
Data from 1,680 end-user reviews on Info-Tech’s SoftwareReviews platform was used to identify the top website analytics solutions for the 2025 Emotional Footprint report. The insights empower organizations to enhance digital performance, improve user experience, and optimize online engagement strategies to drive growth and customer satisfaction.
The 2025 Website Analytics Tools Emotional Footprint Champions are as follows:
- Adobe Analytics, +94 NEF, ranked high for its efficiency.
- Google Analytics, +92 NEF, ranked high for its productivity-enabling features.
- HubSpot Marketing Hub, +93 NEF, ranked high for its reliability.
- Semrush, +91 NEF, ranked high for its unique features.
- Matomo, +90 NEF, ranked high for its integrity.
Analyst Insight:
“Organizations that harness website analytics are able to move beyond surface-level metrics and uncover what truly drives digital performance,” says Terra Higginson, a principal research director at Info-Tech Research Group. “By combining behavioral data with strategic analysis, marketing teams can refine content, optimize user journeys, and deliver measurable business impact.”
User assessments of software categories on SoftwareReviews provide an accurate and detailed view of the constantly changing market. Info-Tech’s reports are informed by the data from users and IT professionals who have intimate experience with the software throughout the procurement, implementation, and maintenance processes.
Read the full report: Info-Tech’s 2025 Website Analytics Emotional Footprint
For more information about Info-Tech’s SoftwareReviews, the Data Quadrant, or the Emotional Footprint, or to access resources to support the software selection process, visit softwarereviews.com.
For more such updates, follow us on Google News Martech News
