iProspect, a leading global digital performance agency, announced today the promotion of Charlotte Polci to the newly created role of Vice President of Integrated Solutions. Effective immediately, Polci will report directly to Jeremy Hull, SVP of Innovation at iProspect US.
“iProspect has always embraced the rapid evolution of the digital and media spaces, and we are constantly looking for ways to build out our employees’ roles and unlock opportunities that leverage their unique strengths and aspirations to better serve our clients,” said Hull. “In her time at iProspect, Charlotte has proven her ability to provide excellent client service and successfully manage teams and I have no doubt that she will excel even more in this new role.”
Polci, who works out of iProspect’s Boston, Massachusetts office, is responsible for adding value and integrated resources for iProspect’s more than 100 clients in the US. In this new role, she will work closely across a number of teams to evolve iProspect’s story and offering and showcase how the agency’s holistic expertise across digital media channels make iProspect the best partner for brands. Additionally, she will work with key partners – such as Facebook, Amazon, and Google – to unlock value for clients and enable strategic initiatives across the board. Polci will also be tasked with creating strong thought leadership – both for clients and internal purposes – that showcases the agency’s expertise and knowledge in performance marketing and the media landscape as a whole.
Polci has been with iProspect for more than eight years and previously served as Group Account Director, where she led the consumer performance division for Microsoft’s global business. Prior to that position, Polci served as Regional Director of Paid Search, where she oversaw the Boston and New York offices and managed more than 30 clients and 80 of the agency’s directors. In each of these positions, she had the opportunity to work within both client services and product services and gain a unique understanding of each of the agency’s service lines, departments and clients.
“When clients come to iProspect, they aren’t just working with one team, rather they’re working with all of the information and ideas that have been shared with that team from the entire company,” said Polci. “I’m thrilled to be in this overarching agency role where I can have a broad impact on a wide range of our clients and teams.”
Polci joins iProspect’s leadership team, which has largely expanded with several new hires. This month, the agency named Adam Kasper EVP, Managing Director. iProspect also named Joel Grossman Chief Technology Officer, and Belle Lenz Chief Marketing Officer earlier this year. The strong additions to the team further allow iProspect to offer unmatched performance solutions across digital and media to clients and advance its growth in the marketplace.
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iProspect is the first truly global digital marketing agency, with 4,200+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.’s “The Forrester Wave” Report for search marketing agencies. iProspect has also been listed as the “Best Agency for Performance Marketing” by iMedia three years in a row, MediaPost’s 2015 Search Agency of the Year and iMedia’s Best Agency for Search.