Content & Experience, Marketing Automation

Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision
Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

LIVONIA, Mich.–(BUSINESS WIRE)–Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation.

The combined power of Valassis Digital and Allant Group enables marketers to go from an unknown to known view of their best customers and reach those with similar behavior and traits. Additional benefits of the partnership include:

  • Strategy to Execution Connection: Data strategy and consumer insights are linked to hyper-targeted activation and real-time optimization;
  • Precise Targeting: Comprehensive identity resolution is paired with the ability to precisely identify and engage consumers online & offline; and
  • Accelerated Path to Results: Partnership creates a one-stop shop that has an advanced ability to capture, analyze and execute data strategies to drive results at scale.

“Working together, Allant Group and Valassis Digital will bring innovation and expertise allowing businesses to smartly acquire new customers, increase retention, provide growth and generate measurable sales results. This partnership further strengthens our portfolio of advanced analytics capabilities, building on Valassis Digital’s differentiation in the market,” said Susan Lee, SVP of Business Development, Valassis Digital.

“By combining Allant Group’s deep market knowledge with Valassis’ expertise in intelligent media delivery, marketing leaders can understand their customers more accurately than ever,” said Marty Shepard, SVP of Sales and Marketing, Allant. “With improved targeting and enriched customer profiles, our clients can deliver the enhanced customer experiences that consumers crave.”

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About Valassis Digital
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their familiesValassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

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About Allant Group
Allant Group is a marketing technology services provider that delivers end-to-end omni-channel marketing services. Allant Group’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights and effective campaign management execution to enable targeted and personalized communication by marketers to acquire, retain and win back customers. For more information, visit allantgroup.com or tweet us at @theallantgroup.

Contacts
Valassis
Mary Broaddus, 734-591-4549
broaddusm@valassis.com

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