Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the January 2023 Mobile App Spoofing report, as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace.
This report covers Mobile App Spoofing numbers for January 2023. For background information, methodology and definitions related to Mobile App Spoofing, please visit our inaugural Mobile App Spoofing Report (October 2022) and view the FAQs there.
Key Findings:
- The top three APAC Android apps (Pop Stone 2, Real Friends, and whowho) from December maintained their positions in January.
- Puzzle games like Wordscapes, Sudoku, or Spider Solitaire account for over half of the top targeted iOS apps in January.
- Ragdoll Fighter tops the list of North American Google Play Store apps for the third month in a row.
- Tumblr continues to land in the North America Android list every month since October 2022.
The following are the top 20 mobile apps from the Apple and Google app stores that were most impacted by app spoofing:
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