Kaltura which is a leading video technology provider acquired the video startup Rapt Media in May 2018. The interactive branching video technology offered by Rapt Media is used in personalized marketing, learning, and educational video experiences, recruitment, etc by the clients. Here the viewers are navigated through different video paths based on their behavior or selection at each level. Rapt Media’s impressive clientele list includes EMC Dell, Alight Solutions, Mercedes, eBay, etc. They would now become Kaltura’s customers to gain access to its video solutions.
Rapt Media was founded in 2011 and it offers customers interactive video technology for different purposes. It helps the clients in marketing, customer education and sells by enabling the viewers to be led through a video experience which is interactive and engaging. The companies can also be benefitted during their recruitment and onboarding drives by the development of training materials and welcome videos by Rapt Media. It also helps the students to follow learning paths which are customized to their learning level.
The CEO and Founder of Rapt Media, Erika Trautman welcomed this move by saying, “What an honor it is for our vision and technology to be recognized by a video technology powerhouse like Kaltura. I am excited that Rapt Media customers can now benefit from Kaltura’s wide range of video solutions and easily expand their video strategy to support any use case that may arise today and in the future.”
The Chairman, CEO, and Co-Founder of Kaltura, Ron Yekutiel expressed, “We are excited to acquire Rapt Media and incorporate its unique video-branching technology into our portfolio of video solutions for any organization,” He further added, “Video is the most engaging medium, and videos that are personalized and interactive make for the most lean-forward and engaging experiences of them all. As the leading provider of video solutions for any organization, we are leading the charge in video interactivity and personalization and investing heavily (and acquiring) in the areas of smart video analysis, analytics, and AI tools. Our goal is to automate the real-time creation of personalized video and extraction of rich metadata, to optimize their delivery at the right time to the right audience, and to offer them the most engaging video experience”.
This acquisition is expected to follow successful partnership and integration of both the companies.