Kettle, a digital-first creative agency known for its standout work for clients including Apple, T-Mobile and e.l.f. Beauty has been named to Adweek’s 2025 Fastest Growing Agencies list. The annual ranking recognizes agencies from all over the world whose industry presence is on the rise, with distinction awarded to shops that have achieved significant growth over the past three years.
The recognition reflects Kettle’s accelerated momentum. Over the last two years, the agency has doubled in size while maintaining under 3% employee turnover. In 2024, Kettle reported a 41% increase in net revenue, driven by organic expansion with existing clients and new partnerships with Warby Parker, Robinhood, e.l.f. Beauty, the Legal Aid Society and Mailchimp.
Kettle’s growth strategy is rooted in trust and close collaboration with clients, as seen in its long-standing relationship with Apple. That same approach has driven award-winning work for e.l.f. Beauty, whose website redesign earned recognition from the Webbys and Shorty Awards and for Warby Parker, where Kettle launched Advisor, an AI-powered frame recommendation tool that reimagines online shopping.
That success has carried into 2025. Earlier this year, Kettle was named one of Ad Age’s Best Places to Work 2025, proving that rapid growth can go hand in hand with a thriving, people-first culture. To support its expanding scale, Kettle also built a groundbreaking all-women C-suite led by CEO Lauren Kushner, Chief Creative Officer Camille Imbert and Chief Product Officer Jess Mireau. Kushner’s leadership has been recognized across the industry, including Campaign’s 40 Over 40 and a nomination for Digiday’s Agency Executive of the Year.
Lauren Kushner, Kettle’s CEO, says, “Our growth story is really a partnership story. We blend creativity and technology to take on our clients’ toughest challenges, building digital experiences that don’t just perform but truly connect brands with their audiences. That’s the foundation of our momentum.”
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