Korite International LP (KORITE) announced today the launch of its Chinese B2C e-commerce platform. Through this store, KORITE will offer Chinese consumers the opportunity to purchase one of Canada’s most iconic products; one-of-a-kind Ammolite gemstones and fossils mined almost exclusively by KORITE in Alberta. Ammolite has grown in popularity with the Chinese consumer in recent years not only for its beauty and rarity but also for its Feng Shui properties.
“This is a huge step forward as we continue to expand KORITE internationally. We have a long history with Chinese consumers through visitors to Alberta and indirect sales and now we’re able to connect directly with them in their own homes,” said David Lui, CEO, Korite.
The new store is located on China’s leading B2C e-commerce platform Alibaba’s Tmall https://korite.tmall.com. The Tmall flagship store is designed and operated by Export Now, the leading North American operator of China e-commerce solutions.
“The Chinese consumer’s appetite for luxury goods has increased tremendously in recent years. KORITE’s exceptional gemstone offering positions itself nicely for this market. We are thrilled to partner with KORITE in bringing this iconic Canadian brand to China,” said Frank Lavin, CEO, Export Now.
Export Now will be managing the merchandising, marketing, social media, logistics, IT, compliance, and customer service for KORITE.
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