Kreps PR & Marketing, one of the industry’s most trusted agencies, today announced that it has merged with BrandStar, a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
Founded by Mark Alfieri, BrandStar’s award-winning TV programming airs on Lifetime Television, Bloomberg, FOX Business, and numerous syndicated outlets, and includes shows such as Designing Spaces, currently in its 15th year, The Balancing Act, in its 20th year, Inside the Blueprint and Access Health. The organization recently announced a strategic joint-venture agreement with nationally acclaimed Chicken Soup for the Soul Entertainment.
Kreps PR, with a presence in Miami and New York and more than 30 years of industry experience, offers public relations, social media, marketing, event and activation, and crisis management services to clients spanning multiple industries and geographies.
“Providing rich, cutting-edge content is an integral part of the DNA of today’s public relations firms,” says Kreps PR CEO Israel Kreps, “but to have network television-quality production capabilities — and on top of that, the possibilities for syndication — is an enormous value-add to our clients. That makes us a ‘new’ type of agency.”
“Bringing a team with the capabilities and bandwidth of the Kreps organization into the BrandStar ecosystem provides us an additional value proposition that is simply unmatched in today’s environment,” said Mark Alfieri, Founder & CEO of BrandStar. “Our integrated services afford us a unique differential advantage, in that we can deliver integrated solutions across multiple platforms in an efficient, coordinated and cost-efficient manner.”
With an unparalleled network of media relationships and longevity with its clients, Kreps’ team of former journalists, long-time publicists, and ex-in-house Fortune 500 communications directors gives the organization a unique business acumen and ability to create innovative, measurable communications programs that build brand value.
Kreps PR will continue at its current location in Coral Gables, Fla., at 220 Alhambra Circle. BrandStar’s 40,000+ square foot campus is headquartered in Broward County, Fla., from where they will now be adding full-service public relations capabilities to its vast array of local, regional and national clients.
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