Global Marketing Cloud provider, Mapp, has announced the appointment of James Brooke as its new CEO.
A digital experience veteran with over 25 years of building and scaling high-growth companies in the martech space, Brooke brings a proven track record of driving innovation and delivering business transformation. His appointment marks a pivotal moment in Mapp’s journey as the company focuses on accelerating growth, enhancing AI-driven product development, and cementing its position as a market leader.
Brooke succeeds Steve Warren, who successfully led Mapp as CEO for eight years. Under Brooke’s leadership, Mapp will focus on advanced customer journey orchestration and solutions tailored to evolving consumer behaviors and privacy-first regulations.
“It’s a great privilege to lead Mapp at this critical moment for both the business and the industry,” said Brooke. “Mapp serves hundreds of world-leading retail and consumer-focused businesses, and its uniquely differentiated solutions empower marketers to deliver exceptional results and look forward to fostering a culture of innovation and collaboration that secures Mapp’s position in this space.”
Brooke’s extensive background includes leading Amplience, a company he co-founded and scaled into a global success, as well as a history of pioneering customer-centric digital strategies. His experience uniquely positions him to guide Mapp through the opportunities and challenges of the fast-evolving marketing technology landscape.
“At Mapp, we’re committed to equipping our clients with the tools they need to succeed,” added Brooke. I’m excited to work with this exceptional team to define what’s next for our industry and help our clients deliver extraordinary customer experiences.”
2025 is set to be a pivotal year in AI, digital experience, and marketing technology. Under Booke’s leadership, Mapp will play a fundamental role in delivering quality, innovation, and value to the sector. There are some exciting times on the horizon.
About Mapp
Mapp Marketing Cloud combines marketing automation and digital analytics capabilities, powered with artificial intelligence, to help businesses extract actionable customer insights from multiple digital sources. Leveraging these insights, they can execute hyper-personalised, cross-channel campaigns with precision. With over 20 years of expertise and more than 700 clients across Europe and the US, including renowned brands like PizzaExpress, Turnball & Asser, ScS, Superga, Umbro, Riverford, Lloyds Banking Group and Farrow & Ball, Mapp provides a comprehensive platform for marketers to optimise their strategies and boost customer engagement.
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