MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the most recent step in enhancing and integrating research and analytics offerings across the three companies. Together, the MarketCast Group companies are global leaders in the consumer insights industry, known for seamlessly bringing together best-in-class capabilities and expertise to solve clients’ toughest business challenges through innovative methods, uncompromised quality, and world-class talent.
MarketCast Group CEO Henry Shapiro said, “The establishment of MarketCast Group unites our companies by a singular vision. Each of our companies is distinct yet complementary to the whole, and our new brand architecture and visual identity reflects this evolution. Coming together under one banner preserves the brand equity of each business while communicating our broader unity and value to customers across the end markets we serve.”
The new brand architecture reflects the companies’ evolving business and expansion into new business lines. MarketCast Group has also debuted a new website and invites visitors to explore www.marketcastgroup.com as well as the new websites for each of its portfolio companies.
MarketCast Group (www.marketcastgroup.com) is the parent company of three integrated consumer insights businesses: MarketCast (www.mcast.com), Insight Strategy Group (www.insightstrategygroup.com), and Fizziology (www.fizziology.com). These companies work in collaboration with makers and marketers across industries throughout the product and content lifecycle, from brand health deep dives to early concept exploration to campaign development to distribution. MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social insights and analytics that uses real-time global conversation to create actionable insights for marketers and creators. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.