Acquisition further bolsters Wunderman’s growing global Salesforce practice
Wunderman, a leading global digital agency and a WPP company, announced today that it has acquired a majority stake in Emark, the marketing technology performance company that delivers marketing and advertising technology solutions for data-driven and personalized customer interaction. Emark will help further strengthen the agency’s growing global Salesforce practice.
Emark delivers Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution. Emark is recognized as a preeminent provider of Salesforce multi-cloud strategy and solutions in Europe, with a strong Marketing Cloud pedigree.
Founded in 2000, Emark employs around 120 people and is headquartered in Haarlem, Netherlands with international offices located in Barcelona, London and Poland. The company serves a wide range of clients across sectors including Basic-Fit, Bugaboo, ECCO Shoes, Marks & Spencer, Randstad, Scotch & Soda, Takeaway.com and The Macallan.
Wunderman’s UK Group CEO and Global CTO, Stephan Pretorius said: “We have been following Emark’s stellar progress for the past three years and are delighted to have them join the Wunderman family. With our clients’ growing demand for Salesforce’s data-driven customer engagement solutions, Emark brings highly specialized capabilities that are key to business growth. Like us, they’re true martech geeks and fantastic entrepreneurs.”
Emark CEO, Eric Verhage said: “This is an exciting time for Emark. The combination of products, services and global scale we can deliver together with Wunderman is a leap forward. We will continue to build on our multi-cloud Salesforce offering to create a powerhouse that brings the right capabilities to customers. We are honored to become part of this growing organization.”
Emark Founder and Chief Innovation Officer, Ubbo Maagdenberg said: “We help companies to define and execute their digital strategy from day one. From finding valuable prospects to converting them into new customers and keeping them engaged throughout their digital lifecycle. With vision, process and technology, we help marketers to put customers at the center of everything they do. We are excited to take our expertise and combine it with Wunderman’s practice to become the global leaders in Salesforce marketing technology solutions.”
Tyler Prince, Executive Vice President, Industries and Partners, Salesforce said: “We are thrilled about the growth and success of the Salesforce partner ecosystem around the globe, and this partnership is just the latest example of how these innovative companies are leveraging our platform to find customer success. I’m excited to see how Wunderman and Emark deliver even more powerful and engaging experiences to their customers in the region.”
Wunderman is a global digital agency whose mission is to inspire people to take action. It is Creatively Driven. Data Inspired. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy and its creative work has won numerous awards globally. Headquartered in New York, the agency brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a WPP company. For more information, please visit www.wunderman.com and follow us