Marketing Automation

Martech Leader and 6sense CMO Publishes New Book

Martech leader, Latané Conant offers a counter-culture approach and real-world guide to reshape the state of marketing and sales strategy
marketing automation

Latané Conant, the chief market officer at 6sense, today announced “No Forms. No Spam. No Cold Calls.,” a book that provides a new paradigm of account-based sales and marketing. Available nationwide on July 22 at retailers like Amazon, Books-A-Million and Barnes & Noble, “No Forms. No Spam. No Cold Calls.,” is both Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. Intended for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits.

“The world needs more bold, exponential thinking to help businesses and brands stand out, challenge the status quo and create sustainable value,” said Matt Heinz, President at Heinz Marketing, Inc. “This book is both an example and a challenge to help B2B marketers succeed.”


Every organization has revenue growth goals, but the use of traditional strategies and tactics have made predictable revenue growth nearly impossible while simultaneously alienating or frustrating their modern in-market buyers. Common digital marketing tactics today include bombarding prospects or potential customers with an overwhelming amount of cold communication, spam emails or unnecessary forms. Because of this, buyers are choosing to do research anonymously, and may not make themselves known until they’ve already made a purchase decision in what is called the Dark Funnel™.

“We’re at a crossroads in B2B marketing and sales,” said Conant. “The buying journey has changed, and the old playbook no longer works. As leaders, we have to decide if we’ll continue on, business as usual, or choose to meet the moment. I decided to write this book because I wanted to share some of the things I’ve learned along the way, mistakes I’ve made, and the breakthroughs I and others have had as we learn to use technology and deep insights to put customer experience first.”

“No Forms. No Spam. No Cold Calls.” delivers uncomfortable truths that can serve as a tipping point toward engaging customers and achieving predictable revenue growth. Additionally, proceeds from book sales will go to GoodSense, the charitable arm of 6sense.

With this customer-first approach, Conant outlines how marketers and sellers can confidently takedown forms, stop sending bulk emails, and quit making cold calls—with breakthrough results. To purchase the book, visit

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