Combined offering unites fractional C-suite GTM leadership with the world’s top-ranked outsourced sales and marketing engine to help high-growth B2B brands build pipeline and accelerate revenue
memoryBlue, the leading global provider of outsourced sales development and go-to-market services, and TechCXO, a pioneering fractional executive leadership firm for growth-stage companies, today announced a strategic partnership that gives B2B companies a single, integrated path from GTM strategy to pipeline generation and revenue growth.
The partnership combines TechCXO’s deep bench of fractional CROs, CMOs, CSOs, and Chief Customer Officers—who architect go-to-market strategies, optimize revenue operations, and align sales and marketing functions—with memoryBlue’s proven execution engine, which includes expert SDR teams, multi-touch outbound campaigns, marketing services, sales training, and recruiting. Together, the two firms will offer a comprehensive, full-funnel GTM solution that spans strategic planning through qualified pipeline delivery.
For companies navigating crowded markets, constrained budgets, and pressure to demonstrate efficient growth, the partnership addresses a persistent gap: the disconnect between GTM strategy and GTM execution. Companies can now access C-suite-caliber go-to-market leadership and world-class sales development under one coordinated engagement—eliminating the handoff failures that slow pipeline and waste resources.
“We’ve spent more than two decades helping B2B companies build pipeline and accelerate revenue through expert sales and marketing execution,” said Aurelien Mottier, President of memoryBlue. “Partnering with TechCXO means our customers now have access to strategic GTM leadership to complement the execution muscle we bring every day. Whether a company is bridging the gap between executives, ramping up a new initiative, expanding internationally, or simply closing a leadership gap while they search for a full-time hire — we can meet them wherever they are and deliver measurable results from strategy through closed revenue.”
TechCXO, founded in 2003 and headquartered in Atlanta, has served more than 7,000 companies—from venture-backed startups to Global 1000 enterprises—through its network of over 125 fractional executive partners across 15+ U.S. markets. Its Revenue Growth Practice provides fractional CRO, CMO, and CSO leadership, along with revenue operations consulting, sales enablement, marketing strategy, and tech stack optimization.
“Strategy without execution is just a slide deck. Execution without strategy is just activity,” said Rich Makover, Managing Partner of TechCXO’s Revenue Growth Practice. “This partnership with memoryBlue gives our clients something truly differentiated: the ability to define a winning go-to-market roadmap and immediately activate pipeline with the number-one-ranked outsourced sales team in the world. That’s how you drive real results and real revenue—beyond stellar plans.”
memoryBlue, founded in 2002 and headquartered in Tysons, Virginia, is ranked #1 among 661 Lead Generation Services providers and #1 among 157 Outsourced Sales Providers on G2. Following its 2023 acquisition of Operatix, the firm operates six offices worldwide with support for 30+ languages and a team of 600+ dedicated sales professionals. Its SMART methodology—Sales, Marketing, Academy, Recruiting, and Technology—anchors a data-driven approach that has generated more than 50,000 qualified meetings in the past year alone.
Through this partnership, B2B companies will benefit from: GTM strategy development and ICP definition led by seasoned fractional executives at TechCXO; sales and marketing alignment with unified metrics and shared accountability; outsourced SDR execution powered by memoryBlue’s top-ranked sales development platform; sales training and enablement through memoryBlue’s Academy; and ongoing fractional C-suite leadership to ensure strategy and execution stay aligned as companies scale.
The partnership is effective immediately. For more information on the combined GTM offering, visit memoryblue.com or techcxo.com.
