Content & Experience, Marketing Automation

Metadata to Present ‘AI in Marketing: It’s Not Just for Analytics Anymore’ at MarTech 2018


Gil Allouche, CEO of Metadata and Peter Tarrant from Tipalti to discuss the evolution of AI and machine learning to amplify demand generation for account-based marketing (, the AI-powered demand-generation platform for B2B paid media campaigns, today announced its CEO, Gil Allouche, will present insights into the future of B2B account-based advertising at the MarTech 2018 conference ( The event runs October 1-3 at the Hynes Convention Center in Boston. Metadata will be located at booth #63 to connect with customers and demonstrate its latest technology.


Gil Allouche, CEO at Metadata and Peter Tarrant, ABM Manager at Tipalti 


AI in Marketing: It’s Not Just for Analytics Anymore

Artificial intelligence and machine learning have long been applied to marketing in areas such as search, recommendation engines, speech recognition, and business intelligence/ forecasting. Now, CMOs are taking AI a step further, using it to conduct massive multivariate tests and execute marketing campaigns at an unprecedented scale. The result is a more predictable and scalable flow of leads from target accounts. Join this presentation to hear Tarrant and Allouche discuss Tipalti’s use of artificial intelligence and machine learning to scale demand generation and fuel Tipalti’s account-based marketing program.


MarTech Conference, Wednesday, Oct. 3, 2018, 9 a.m. EST.

Share: Learn how new #AI and #machinelearning platforms are driving demand gen at #B2B orgs during @gilallouche& @tipalti session at @MarTechConf on Oct. 3 @ 9 a.m.

About Tipalti

Tipalti is the only payables automation solution to streamline all phases of the accounts payable workflow in one holistic cloud platform. Tipalti makes it painless for finance departments to manage their entire global AP and supplier payments operation. Leading companies use Tipalti to eliminate up to 80% of their supplier payments workload, helping them scale their business efficiently with global growth, while strengthening financial and tax compliance controls. Hundreds of companies trust Tipalti to transform their supplier payment operations including Amazon, Roku, Zumba, Docker, Twitter, GoDaddy, and Vimeo.

About Metadata

Metadata has developed a patented (US9,665,885, US9,886,700) technology that ultimately replaces the human factor in B2B marketing operations with AI. Today, its platform is utilized by dozens of companies to augment their marketing operations, giving marketers superhuman capabilities. More specifically, the Metadata platform executes thousands of paid B2B media campaigns while continuously optimizing for pipeline impact. At the heart of Metadata’s technology is a powerful multivariate experimentation engine that continuously iterates on the marketing mix – by changing variables such as: channel, campaign type, audience segment, content etc. For more information about Metadata, visit

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