Nanigans the pioneer in advertising automation software recently avails Snowflake Data Sharing to optimize campaigns for its advertisers. Snowflake Computing is a cloud computing company. With this joint venture, Nanigans can now analyze clients’ shared anonymized activity data so that they can optimize their advertising campaigns in order to achieve incremental revenue.
Before this JV, Nanigans used to employ data from tracking pixels placed on a client’s website and would then employ it with manual data exports and batch job transfers. The prior method was prone to error as it lacked automation technology.
Now Nanigans would use Snowflake’s Data Sharehouse to employ modern data sharing with its clients. This would enable them to live, governed and secure non-PII data shares within minutes. Now Nanigans can view and use their clients’ data along with their own data sources. This would offer them real-time updates and access a more comprehensive data source to optimize advertising spend.
Nanigans’ Product Manager Nat Taylor expressed, “We first used Snowflake for our own cloud data warehousing and saw the power of the cloud-based architecture for seamless data access.” He further added, “Now we’re leveraging that same cloud advantage with Snowflake Data Sharing so we can deliver more accurate advertising spend models, eliminate discrepancies in client data and empower the in-house marketing teams we serve with optimized campaigns.”
Rue La La, which is an important client for Nanigan welcomes the move. Erick Roesch from Rue La La suggested, “We already see the benefit of using Snowflake Data Sharing in our Nanigans’ retargeting program because of the improved data matching. How often do two vendors work together seamlessly to make your life easier and your advertising spend more effective? We couldn’t be happier with the results.”
Matthew Glickman, the VP of Customer and Product Strategy Snowflake said, “Nanigans’ success with Snowflake Data Sharing is another great example of how simple, automated and powerful modern data sharing leads to faster and more accurate decision-making.”
So, it can be seen this recent joint venture is going to be helpful for all the concerned companies.