Martech News
Adtech
Only 17% of Global Ads Utilize Any Kind of Accessibility Features: XR
XR Extreme Reach, a global technology company that powers the creative economy, today released its 2024 Global Advertising Accessibility Index & …Performance Marketing
Level Agency announced the acquisition of WebMechanix
Level Agency, the Pittsburgh-based performance marketing agency backed by private equity sponsor Dubin Clark, has successfully acquired WebMechanix, a leading digital marketing …Digital Marketing
Nintex selects Alloy for Website Development and Digital Marketing
Alloy, the premier agency specializing in precision storytelling and experiences for imaginative tech brands, announced that Nintex, a leader in process …Display & Programmatic Advertising
The State of Programmatic Independent Demand: FreeWheel
FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining how …Display & Programmatic Advertising
StackAdapt announced partnership with Samba TV
StackAdapt, the leading multi-channel programmatic advertising platform, announced a partnership with Samba TV, the leading provider of TV technology for audience …CMS & Web Experience Management
Wix Launches AI-Powered Image Enhancement and Creation Tools
Wix.com Ltd., the leading SaaS website builder platform to create, manage, and grow a global, digital presence, announced the launch …Adtech
Stagwell and Nexxen to Accelerate Audience Discovery for Marketers
Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with …Adtech
OOH Ad Spend Highest Ever First Quarter Growth, Up 6.8% in Q1 2024
Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting …Adtech